Detailed Information on Publication Record
2018
Moral and Ethical Dilemmas Among Political Consultants: Comparing the Campaigns of Brexit, Donald Trump and the Czech Party ANO
GREGOR, MilošBasic information
Original name
Moral and Ethical Dilemmas Among Political Consultants: Comparing the Campaigns of Brexit, Donald Trump and the Czech Party ANO
Authors
Edition
68th PSA Annual International Conference, 2018
Other information
Language
English
Type of outcome
Prezentace na konferencích
Field of Study
50601 Political science
Country of publisher
United Kingdom of Great Britain and Northern Ireland
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization unit
Faculty of Social Studies
Keywords (in Czech)
političtí konzultanti, Brexit, Donald Trump, ANO, morálka, etika
Keywords in English
political consultants, Brexit, Donald Trump, ANO, ethics
Tags
International impact, Reviewed
Změněno: 13/4/2018 18:16, Mgr. Miloš Gregor, Ph.D.
Abstract
V originále
Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications (e.g. Henneberg 2004, Lilleker 2005), but the rise of populism brings new dimensions of criticism. And the aim of this paper is to describe them. My focus will be on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech republic.