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@inbook{1421597,
author = {Walletzký, Leonard and Caputo, Francesco},
address = {Italy},
booktitle = {Marketing and Innovation Strategies for Small and Medium-Sized Enterprises (SMES)},
edition = {1},
editor = {Dominici G.},
howpublished = {elektronická verze "online"},
location = {Italy},
isbn = {978-88-908242-4-1},
publisher = {Business Systems Laboratory},
title = {Service Marketing Mix and its usage: lessons provided by IT companies},
year = {2017}
}
TY - CHAP
ID - 1421597
AU - Walletzký, Leonard - Caputo, Francesco
PY - 2017
TI - Service Marketing Mix and its usage: lessons provided by IT companies
PB - Business Systems Laboratory
CY - Italy
SN - 9788890824241
ER -
WALLETZKÝ, Leonard and Francesco CAPUTO. Service Marketing Mix and its usage: lessons provided by IT companies. Online. In Dominici G. \textit{Marketing and Innovation Strategies for Small and Medium-Sized Enterprises (SMES)}. 1st ed. Italy: Business Systems Laboratory, 2017. ISBN~978-88-908242-4-1.
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