Behavior Analysis in Virtual Geovisualizations : Towards Ecological Validity

JUŘÍK, Vojtěch. Behavior Analysis in Virtual Geovisualizations : Towards Ecological Validity. In 7th International Conference on Cartography and GIS, Sozopol, 18 - 22 June 2018. 2018.

Basic information

• Original name: Behavior Analysis in Virtual Geovisualizations : Towards Ecological Validity
• Name in Czech: Behaviorální analýza ve virtuálních geovizualizacích : zaměřeno na ekologickou validitu
• Authors: JUŘÍK, Vojtěch (203 Czech Republic, guarantor, belonging to the institution).
• Edition: 7th International Conference on Cartography and GIS, Sozopol, 18 - 22 June 2018, 2018.

Other information

• Original language: English
• Type of outcome: Presentations at conferences
• Field of Study: 50101 Psychology
• Country of publisher: Bulgaria
• Confidentiality degree: is not subject to a state or trade secret
• WWW: web konference
• RIV identification code: RIV/00216224:14210/18:00103128
• Organization unit: Faculty of Arts
• Keywords (in Czech): 3D geovizualizace; ekologická validita; uživatelské studie; virtuální realita
• Keywords in English: 3D geovisualization; ecological validity; user study; virtual reality
• Tags: rivok
• Tags: International impact

Abstract

The huge technological leap in recent years brought extensive possibilities of hypotheses testing in immersive virtual environments (VE) and geovisualizations. Traditional research standards require well controlled experiments with strict setting to bring valid data about human behaviour. Unfortunately, such experiments testify in a limited way about complex processes of human behavior and cognition and it is not usually possible to transfer their conclusions into real life. For various reasons, experiments are often strictly narrowed to reveal particular point, however for the price of external and ecological validity losses. With the use of VE, people can relive authentic simulation in controlled environment, providing ecological validity as well as huge deal of data, infinite options of experimental stimuli and simple customization and administration. In this paper we discuss the value added to virtual reality (VR) in the matter of ecological validity. We suggest procedures for behavioral analysis of interaction with 3D geovisualizations and outline possible applications.

Links

• MUNI/M/0846/2015, interní kód MU: Name: Vliv metod kartografické vizualizace na úspěšnost řešení praktických a výukových prostorových úloh

Investor: Masaryk University, Influence of cartographic visualization on solving practical and instructional space tasks, INTERDISCIPLINARY - Interdisciplinary research projects