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@article{1422547,
author = {Hronová, Tereza and Souralová, Adéla},
article_location = {Bristol},
article_number = {2},
doi = {http://dx.doi.org/10.1332/239788218X15251715859481},
keywords = {eldercare; for-profit agencies; burdenisation; marketisation},
language = {eng},
issn = {2397-8821},
journal = {International Journal of Care and Caring},
title = {Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?},
url = {http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006},
volume = {2},
year = {2018}
}
TY - JOUR
ID - 1422547
AU - Hronová, Tereza - Souralová, Adéla
PY - 2018
TI - Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?
JF - International Journal of Care and Caring
VL - 2
IS - 2
SP - 235-251
EP - 235-251
PB - Policy Press
SN - 23978821
KW - eldercare
KW - for-profit agencies
KW - burdenisation
KW - marketisation
UR - http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006
L2 - http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006
N2 - This article focuses on the private for-profit agencies providing eldercare that have recently emerged in the post-socialist Czech Republic, a country with strong familist tendencies in eldercare organisation. We draw upon 10 in-depth interviews with owners of these agencies, focusing on how they create their services, define the care they provide and target potential clients. We also analyse the websites of the selected agencies to investigate how they promote their services online. The main aim of this article is to illuminate the strategies of marketising eldercare in the agencies. We identify the process of the ‘burdenisation’ of eldercare as an outcome of its marketisation.
ER -
HRONOVÁ, Tereza and Adéla SOURALOVÁ. Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden? \textit{International Journal of Care and Caring}. Bristol: Policy Press, vol.~2, No~2, p.~235-251. ISSN~2397-8821. doi:10.1332/239788218X15251715859481. 2018.
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