TROJAN, Jakub a Radana ŠIMÁKOVÁ. Trends and innovations in animation activities with focus on current fitness trends. In Nové trendy v gastronomii, hotelnictví a cestovním ruchu. Sborník příspěvků z jedenácté mezinárodní vědecké konference. Brno: Vysoká škola obchodní a hotelová. s. 81-97. ISBN 978-80-87300-96-1. 2018.
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Základní údaje
Originální název Trends and innovations in animation activities with focus on current fitness trends
Název česky Trendy a inovace v animačních aktivitách se zaměřením na současné trendy fitness
Název anglicky Trends and innovations in animation activities with focus on current fitness trends
Autoři TROJAN, Jakub a Radana ŠIMÁKOVÁ.
Vydání Brno, Nové trendy v gastronomii, hotelnictví a cestovním ruchu. Sborník příspěvků z jedenácté mezinárodní vědecké konference, od s. 81-97, 17 s. 2018.
Nakladatel Vysoká škola obchodní a hotelová
Další údaje
Typ výsledku Stať ve sborníku
Utajení není předmětem státního či obchodního tajemství
Forma vydání tištěná verze "print"
ISBN 978-80-87300-96-1
Klíčová slova anglicky animation; Zumba® fitness; holistic; wellness; spa destination; consumption society; health-oriented life-style
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: RNDr. Jakub Trojan, MSc, Ph.D., učo 151236. Změněno: 17. 8. 2018 12:24.
Anotace
Years 2009 and 2010 represent in the European fitness industry a stepping-stone for the new arriving trend known as Zumba® fitness. Thus, the demand for this fitness programs and for qualified instructors was those days endless in comparison with the small number of academic studies. Therefore, this recent global phenomenon serves as a researching tool aiming to identify new directions in animation services based on the lifestyle patters of today‘s society. The key research objective is to associate Zumba® fitness dimensions with wellness philosophy reflecting a preventative healthy lifestyle for current global society that has significant impact on the contemporary tourism market worldwide. Primarily, the introductory literature review summarises the key theoretical background. Secondly, the practical investigation follows through the conduction of qualitative and quantitative polls between 90 official Zumba® instructors from all over the world, there were organized two practical workshops leading to interview clients thorough performing Zumba® fitness class accompanied by interviews. And finally the three in-depth interviews were realised with a hotel manager, an editor of tourism magazine and a manager of spa resort. All in all, although all date are illustrative due to the numbers of participants in all three stages the study provides broad understanding of the new movement in tourism as well as it explains, how Zumba® Fitness can complete and stimulate current direction of demand in tourism in the suggested form of spa destination. Therefore, the key findings are applied and compared with the official tourism marketing strategy of Slovak Republic.
Anotace anglicky
Years 2009 and 2010 represent in the European fitness industry a stepping-stone for the new arriving trend known as Zumba® fitness. Thus, the demand for this fitness programs and for qualified instructors was those days endless in comparison with the small number of academic studies. Therefore, this recent global phenomenon serves as a researching tool aiming to identify new directions in animation services based on the lifestyle patters of today‘s society. The key research objective is to associate Zumba® fitness dimensions with wellness philosophy reflecting a preventative healthy lifestyle for current global society that has significant impact on the contemporary tourism market worldwide. Primarily, the introductory literature review summarises the key theoretical background. Secondly, the practical investigation follows through the conduction of qualitative and quantitative polls between 90 official Zumba® instructors from all over the world, there were organized two practical workshops leading to interview clients thorough performing Zumba® fitness class accompanied by interviews. And finally the three in-depth interviews were realised with a hotel manager, an editor of tourism magazine and a manager of spa resort. All in all, although all date are illustrative due to the numbers of participants in all three stages the study provides broad understanding of the new movement in tourism as well as it explains, how Zumba® Fitness can complete and stimulate current direction of demand in tourism in the suggested form of spa destination. Therefore, the key findings are applied and compared with the official tourism marketing strategy of Slovak Republic.
VytisknoutZobrazeno: 29. 3. 2024 07:09