SEKOT, Aleš. Sportovní marleting "trochu jinak" (Sport marketing samewhat different). Studia Sportiva. Brno: Masarykova univerzita, 2018, 12/2018, 1/2018, p. 156-157. ISSN 1802-7679.
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Basic information
Original name Sportovní marleting "trochu jinak"
Name in Czech Sportovní marleting "trochu jinak"
Name (in English) Sport marketing samewhat different
Authors SEKOT, Aleš (203 Czech Republic, guarantor, belonging to the institution).
Edition 2018.
Other information
Original language Czech
Type of outcome Review
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14510/18:00103448
Organization unit Faculty of Sports Studies
Keywords (in Czech) sport;marketing;sponsoring
Keywords in English sport;marketing;sponsoring
Tags rivok
Tags Reviewed
Changed by Changed by: Mgr. Pavlína Roučová, DiS., učo 169540. Changed: 16/4/2019 14:53.
Abstract
Recenze na pozoruhodnou práci Viléma Kunze !Sportovní marketing. CSR a sponsoring
Abstract (in English)
Review on remarkable book of Vilem Kunz Sportovní marketing: CSR a sponsoring
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