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PELCLOVÁ, Jana and Wei-lun LU. Persuasion in public discourse : Cognitive and functional perspectives. Amsterdam: John Benjamins Publishing Company, 2018. 334 pp. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN 978-90-272-0138-6. doi:10.1075/dapsac.79.
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Basic information
Original name Persuasion in public discourse : Cognitive and functional perspectives
Authors PELCLOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution) and Wei-lun LU (158 Taiwan, belonging to the institution).
Edition Amsterdam, 334 pp. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79, 2018.
Publisher John Benjamins Publishing Company
Other information
Original language English
Type of outcome Editorship of professional books
Field of Study 60203 Linguistics
Country of publisher Netherlands
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/00216224:14210/18:00103641
Organization unit Faculty of Arts
ISBN 978-90-272-0138-6
Keywords in English persuasion; cognitive linguistics; functional linguistics; pragmatics; mass media; mutlimodality
Tags rivok
Tags International impact, Reviewed
Changed by Changed by: Mgr. Igor Hlaváč, učo 342491. Changed: 8/3/2019 07:58.
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
MUNI/A/1065/2016, interní kód MUName: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě II (Acronym: VZALL2)
Investor: Masaryk University, Category A
Displayed: 2/10/2023 17:30