Persuasion in public discourse : Cognitive and functional
perspectives

t 2018

Persuasion in public discourse : Cognitive and functional perspectives

PELCLOVÁ, Jana and Wei-lun LU

Basic information

Original name

Persuasion in public discourse : Cognitive and functional perspectives

Authors

PELCLOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution) and Wei-lun LU (158 Taiwan, belonging to the institution)

Edition

Amsterdam, 334 pp. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79, 2018

Publisher

John Benjamins Publishing Company

Other information

Language

English

Type of outcome

Editorství odborné knihy

Field of Study

60203 Linguistics

Country of publisher

Netherlands

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

URL

RIV identification code

RIV/00216224:14210/18:00103641

Organization unit

Faculty of Arts

ISBN

978-90-272-0138-6

DOI

http://dx.doi.org/10.1075/dapsac.79

Keywords in English

persuasion; cognitive linguistics; functional linguistics; pragmatics; mass media; mutlimodality

Abstract

V originále

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Links

MUNI/A/1065/2016, interní kód MU

Name: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě II (Acronym: VZALL2)

Investor: Masaryk University, Category A

Citovat

PELCLOVÁ, Jana and Wei-lun LU. Persuasion in public discourse : Cognitive and functional perspectives. Amsterdam: John Benjamins Publishing Company, 2018, 334 pp. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN 978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.

@book{1435098,
   author = {Pelclová, Jana and Lu, Weiandlun},
   address = {Amsterdam},
   doi = {http://dx.doi.org/10.1075/dapsac.79},
   keywords = {persuasion; cognitive linguistics; functional linguistics; pragmatics; mass media; mutlimodality},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Amsterdam},
   isbn = {978-90-272-0138-6},
   publisher = {John Benjamins Publishing Company},
   title = {Persuasion in public discourse : Cognitive and functional perspectives},
   url = {https://benjamins.com/catalog/dapsac.79},
   year = {2018}
}

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VL  - Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79
PB  - John Benjamins Publishing Company
CY  - Amsterdam
SN  - 9789027201386
KW  - persuasion
KW  - cognitive linguistics
KW  - functional linguistics
KW  - pragmatics
KW  - mass media
KW  - mutlimodality
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L2  - https://benjamins.com/catalog/dapsac.79
N2  - This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
ER  -

PELCLOVÁ, Jana and Wei-lun LU. \textit{Persuasion in public discourse : Cognitive and functional perspectives}. Amsterdam: John Benjamins Publishing Company, 2018, 334 pp. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN~978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.

Detailed Information on Publication Record