2016

Marketing management

KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN, Torben HANSEN et. al.

Basic information

Original name

Marketing management

Authors

KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN

Edition

3rd edition. Harlow, England, xxxiv, 942, 2016

Publisher

Pearson

Other information

ISBN

9781292093239
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