KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. Marketing management. 3rd edition. Harlow, England: Pearson, 2016, xxxiv, 942. ISBN 9781292093239. |
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Basic information | |
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Original name | Marketing management |
Authors | KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. |
Edition | 3rd edition. Harlow, England, xxxiv, 942, 2016. |
Publisher | Pearson |
Other information | |
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ISBN | 9781292093239 |
Changed by | The record has been imported from the library system. Changed: 8/8/2022 15:18. |