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@article{1438676,
author = {Částek, Ondřej and Plaváková, Linda},
article_number = {2},
doi = {http://dx.doi.org/10.11118/actaun201866020465},
keywords = {Ethical purchases; ethical consumer; fair trade; Fairtrade; empirical research; human values; gender},
language = {eng},
issn = {1211-8516},
journal = {Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis},
title = {Human Values as Determinants of Fairtrade Consumption in the Czech Republic},
url = {https://acta.mendelu.cz/media/pdf/actaun_2018066020465.pdf},
volume = {66},
year = {2018}
}
TY - JOUR
ID - 1438676
AU - Částek, Ondřej - Plaváková, Linda
PY - 2018
TI - Human Values as Determinants of Fairtrade Consumption in the Czech Republic
JF - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
VL - 66
IS - 2
SP - 465-478
EP - 465-478
SN - 12118516
KW - Ethical purchases
KW - ethical consumer
KW - fair trade
KW - Fairtrade
KW - empirical research
KW - human values
KW - gender
UR - https://acta.mendelu.cz/media/pdf/actaun_2018066020465.pdf
L2 - https://acta.mendelu.cz/media/pdf/actaun_2018066020465.pdf
N2 - Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers' behaviour; many studies are trying to identify and analyse what contributes to the higher ethical consumption. While this is also the case of the Czech Republic, empirical evidence focused on the effect of consumers' values on ethical consumerism in the Czech Republic is still missing. Therefore, our goal is to examine the effect of consumers' values on Fairtrade consumption in the Czech Republic. We measure the values through the Human Values Scale (developed by S. Schwartz) and use socio-demographic characteristics as control variables in a multivariate model. We find that Universalism and Power are values which can predict the frequency of Fairtrade purchases among Czech online Fairtrade shoppers. Along with Universalism, gender proves to be an important predictor too. While generalizing our results, we must bear in mind that our sample describes only those who do purchase Fair trade products on-line.
ER -
ČÁSTEK, Ondřej and Linda PLAVÁKOVÁ. Human Values as Determinants of Fairtrade Consumption in the Czech Republic. \textit{Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis}. 2018, vol.~66, No~2, p.~465-478. ISSN~1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866020465.
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