Persuasion across times, domains and modalities. Theoretical
considerations and emerging themes

C 2018

Persuasion across times, domains and modalities. Theoretical considerations and emerging themes

PELCLOVÁ, Jana and Wei-lun LU

Basic information

Original name

Persuasion across times, domains and modalities. Theoretical considerations and emerging themes

Authors

PELCLOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution) and Wei-lun LU (158 Taiwan, belonging to the institution)

Edition

1. vyd. Amsterdam, Persuasion in public discourse : Cognitive and functional perspectives, p. 1-17, 18 pp. Discourse Approaches to Politics, Society and Culture 79, 2018

Publisher

John Benjamins Publishing Company

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

60203 Linguistics

Country of publisher

Netherlands

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

URL

RIV identification code

RIV/00216224:14210/18:00103864

Organization unit

Faculty of Arts

ISBN

978-90-272-0138-6

DOI

http://dx.doi.org/10.1075/dapsac.79.01pel

UT WoS

000813447800001

Keywords in English

persuasion; functional linguistics; cognitive linguistics; political discourse; social context; marketing; academia; multimodality

Abstract

V originále

In this chapter, we present persuasion as a social and cognitive phenomenon that at the same time can be seen as a liberal process realized and achieved by a number of semiotic modes in the realm of public discourse. The novelty of our persuasion framework lies in the transdisciplinary approach that blends crucial theories and frameworks from three domains. To be more specific, for the purpose of our research we blend the management of tenor and field (from the domain of pragmatics) with the strategies of ethos and pathos (from the domain of rhetorics) and with the viewpoint strategy of the persuader (from the domain of cognitive linguistics). We conclude that persuasion is very flexible as far as semiotic modes are concerned. In order to disguise the persuasive function, persuasive texts in public discourse have a tendency to be more persuadee-oriented, to accentuate the persuadee's role in the decision-making process, and thus to make the public communication more interactive.

Links

MUNI/A/1065/2016, interní kód MU

Name: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě II (Acronym: VZALL2)

Investor: Masaryk University, Category A

Citovat

PELCLOVÁ, Jana and Wei-lun LU. Persuasion across times, domains and modalities. Theoretical considerations and emerging themes. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1st ed. Amsterdam: John Benjamins Publishing Company, 2018, p. 1-17, 18 pp. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.01pel.

@inbook{1443155,
   author = {Pelclová, Jana and Lu, Weiandlun},
   address = {Amsterdam},
   booktitle = {Persuasion in public discourse : Cognitive and functional perspectives},
   doi = {http://dx.doi.org/10.1075/dapsac.79.01pel},
   edition = {1.},
   editor = {Pelclová, Jana; Lu, Wei-lun},
   keywords = {persuasion; functional linguistics; cognitive linguistics; political discourse; social context; marketing; academia; multimodality},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Amsterdam},
   isbn = {978-90-272-0138-6},
   pages = {1-17},
   publisher = {John Benjamins Publishing Company},
   title = {Persuasion across times, domains and modalities. Theoretical considerations and emerging themes},
   url = {https://benjamins.com/catalog/dapsac.79.01pel},
   year = {2018}
}

TY  - CHAP
ID  - 1443155
AU  - Pelclová, Jana - Lu, Wei-lun
PY  - 2018
TI  - Persuasion across times, domains and modalities. Theoretical considerations and emerging themes
VL  - Discourse Approaches to Politics, Society and Culture 79
PB  - John Benjamins Publishing Company
CY  - Amsterdam
SN  - 9789027201386
KW  - persuasion
KW  - functional linguistics
KW  - cognitive linguistics
KW  - political discourse
KW  - social context
KW  - marketing
KW  - academia
KW  - multimodality
UR  - https://benjamins.com/catalog/dapsac.79.01pel
N2  - In this chapter, we present persuasion as a social and cognitive phenomenon that at the same time can be seen as a liberal process realized and achieved by a number of semiotic modes in the realm of public discourse. The novelty of our persuasion framework lies in the transdisciplinary approach that blends crucial theories and frameworks from three domains. To be more specific, for the purpose of our research we blend the management of tenor and field (from the domain of pragmatics) with the strategies of ethos and pathos (from the domain of rhetorics) and with the viewpoint strategy of the persuader (from the domain of cognitive linguistics). We conclude that persuasion is very flexible as far as semiotic modes are concerned. In order to disguise the persuasive function, persuasive texts in public discourse have a tendency to be more persuadee-oriented, to accentuate the persuadee's role in the decision-making process, and thus to make the public communication more interactive.
ER  -

PELCLOVÁ, Jana and Wei-lun LU. Persuasion across times, domains and modalities. Theoretical considerations and emerging themes. In Pelclová, Jana; Lu, Wei-lun. \textit{Persuasion in public discourse : Cognitive and functional perspectives}. 1st ed. Amsterdam: John Benjamins Publishing Company, 2018, p.~1-17, 18 pp. Discourse Approaches to Politics, Society and Culture 79. ISBN~978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.01pel.

Detailed Information on Publication Record