MCCARTHY, Edmund Jerome and William D. PERREAULT. Basic marketing :a managerial approach. 10. ed. Homewood: Irwin, 1990, 18, 743 s. ISBN 0-256-06865-8. |
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Basic information | |
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Original name | Basic marketing :a managerial approach |
Authors | MCCARTHY, Edmund Jerome and William D. PERREAULT. |
Edition | 10. ed. Homewood, 18, 743 s. 1990. |
Publisher | Irwin |
Other information | |
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ISBN | 0-256-06865-8 |
Changed by | The record has been imported from the library system. Changed: 3/12/2009 00:00. |
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