| MCCARTHY, Edmund Jerome and William D. PERREAULT. Basic marketing :a managerial approach. 10. ed. Homewood: Irwin, 1990, 18, 743 s. ISBN 0-256-06865-8. |
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| Basic information | |
|---|---|
| Original name | Basic marketing :a managerial approach |
| Authors | MCCARTHY, Edmund Jerome and William D. PERREAULT. |
| Edition | 10. ed. Homewood, 18, 743 s. 1990. |
| Publisher | Irwin |
| Other information | |
|---|---|
| ISBN | 0-256-06865-8 |
| Changed by | The record has been imported from the library system. Changed: 3/12/2009 00:00. |
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