The usefulness of geography in a professional community demonstrates the applied geography. The applied geography and its outcomes positively interfere with a number of human activities as a rule when it comes to solving various spatial and spatial-temporal tasks. The applied geography gained wide recognition of both other Earth-studying disciplines and, in particular, the users of research results in practice. Similarly, it is necessary to gain an understanding of geography as a system of the knowledge and skills applicable to the everyday life of ordinary citizens. In this area, the contemporary geography faces a number of difficulties. There is a need to deliberately consider appropriate tools to promote "the useful geography" among the widest public, preferably by demonstrating its usefulness in solving model tasks. Some selected solutions are offered in this contribution.