SAVCHENKO, Tatiana. Ispolzovanije reklamy v praktike prepodavanija RKI (USING COMMERCIALS IN RUSSIAN AS A FOREIGN LANGUAGE TEACHING). Online. In Simona Koryčánkova. Current issues of the Russian language teaching XIII. Brno: Masarykova univerzita, 2018, p. 208-216. ISBN 978-80-210-9077-4. Available from: https://dx.doi.org/10.5817/CZ.MUNI.P210-9077-2018.
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Basic information
Original name Ispolzovanije reklamy v praktike prepodavanija RKI
Name (in English) USING COMMERCIALS IN RUSSIAN AS A FOREIGN LANGUAGE TEACHING
Authors SAVCHENKO, Tatiana (643 Russian Federation, guarantor, belonging to the institution).
Edition Brno, Current issues of the Russian language teaching XIII, p. 208-216, 9 pp. 2018.
Publisher Masarykova univerzita
Other information
Original language Russian
Type of outcome Proceedings paper
Field of Study 50301 Education, general; including training, pedagogy, didactics [and education systems]
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14410/18:00104475
Organization unit Faculty of Education
ISBN 978-80-210-9077-4
Doi http://dx.doi.org/10.5817/CZ.MUNI.P210-9077-2018
UT WoS 000527800600025
Keywords (in Czech) ruština jako cizí jazyk; vyučování ruštiny; použití reklamy; použití videa; použití autentických materiálů
Keywords in English Russian as a foreign language; Russian language teaching; using commercials; using video; using authentic materials
Tags International impact, Reviewed
Changed by Changed by: Dana Nesnídalová, učo 831. Changed: 14/1/2021 12:45.
Abstract
Ispolzovanije autentičnych materialov — odin iz al’ternativnych sposobov razvitija kommunikativnoj kompetěncii učašichsja po sravněniju s tradicionnymi matěrialami, predlagajemymi v učebnikach. V dannoj stat‘je rassmatrivajutsja voprosy ispolzovanija reklamnych matěrialov v kačestve odnogo iz vidov autentičnych matěrialov v praktike prepodavanija russkogo jazyka kak inostrannogo. V stat’je analizirujutsja osnovnyje podchody k ispolzovaniju reklamy na urokach inostrannogo jazyka, razbirajutsja preimuščestva jego ispolzovanija, a takže vyjavljajutsja osnovnyje kriterii otbora reklamnych matěrialov dlja zaňjatij po RKI. V stat’je privod’atsja konkretnyje primery ispolzovanija reklamy na urokach RKI i dělajetsja vyvod o celesoobraznosti jejo primeněnija dlja razvitija ključěvych kompetěncij učaščhichsja.
Abstract (in English)
The use of authentic materials is one of the alternative ways of developing learners’ communicative scompetence in comparison with the traditional materials offered in textbooks. The article discusses the use of commercial materials as one of the types of authentic materials in the practice of Russian language teaching. The article examines the main approaches to the use of commercials in foreign language classroom, analyses the advantages of its use, and states the main criteria for selecting commercial materials for Russian as a foreign language classes. The article provides the examples of task based on the use of commercials and concludes if using commercials in Russian language teaching is beneficial way to develop key competencies of learners.
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