Each sub-Riemannian geometry with bracket generating distribution enjoys a background structure determined by the distribution itself. At the same time, those geometries with constant sub-Riemannian symbols determine a unique Cartan connection leading to their principal invariants. We provide cohomological description of the structure of these curvature invariants in the cases where the background structure is one of the parabolic geometries. As an illustration, constant curvature models are discussed for certain sub-Riemannian geometries.