WASCHKOVÁ CÍSAŘOVÁ, Lenka, Jakub MACEK and Alena MACKOVÁ. Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited. Online. In Jaigris Hodson, Asmaa Malik. The Future of Local News : Research and Reflections. Toronto, Kanada: Reyerson University, 2018, p. 1-26. ISBN 978-1-926769-95-0.
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Basic information
Original name Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited
Authors WASCHKOVÁ CÍSAŘOVÁ, Lenka (203 Czech Republic, guarantor, belonging to the institution), Jakub MACEK (203 Czech Republic, belonging to the institution) and Alena MACKOVÁ (203 Czech Republic, belonging to the institution).
Edition Toronto, Kanada, The Future of Local News : Research and Reflections, p. 1-26, 26 pp. 2018.
Publisher Reyerson University
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50800 5.8 Media and communications
Country of publisher Canada
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL pdf
RIV identification code RIV/00216224:14230/18:00104973
Organization unit Faculty of Social Studies
ISBN 978-1-926769-95-0
Keywords in English local media; local news; audience; myth of the local; Czech Republic
Tags rivok
Tags International impact, Reviewed
Changed by Changed by: Mgr. Blanka Farkašová, učo 97333. Changed: 29/4/2019 15:54.
Abstract
The relationship between news audiences to local media, more specifically local news, is presumed as intensive, and news audiences used to be described as highly interested in local news. This presumption is concurrently criticized as an inaccurate myth of the local, which draws mainly upon U.S. or U.K. experiences, inapplicable to other media systems. This exploratory study focuses on Czech local audiences and provides evidence-based reconsideration of the myth. Employing data from quantitative survey of the Czech adult population and qualitative interviews,this study demonstrates local news consumption by Czech audiences. [read more=”Read More” less=”Read Less”]Findings suggest that the audiences of local news—typical for their relatively low interest in local news—constitute a serious challenge for the prevailing optimistic notion of local news audiences. The study employs cluster analysis of Czech audiences of local news and qualitative interviews to assess a more nuanced understanding of the local audiences, and more specifically considers contextual influences forming the Czech local news media.
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