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@inbook{1480000,
author = {Waschková Císařová, Lenka and Macek, Jakub and Macková, Alena},
address = {Toronto, Kanada},
booktitle = {The Future of Local News : Research and Reflections},
editor = {Jaigris Hodson, Asmaa Malik},
keywords = {local media; local news; audience; myth of the local; Czech Republic},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Toronto, Kanada},
isbn = {978-1-926769-95-0},
pages = {1-26},
publisher = {Reyerson University},
title = {Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited},
url = {http://futureoflocalnews.org/portfolio-item/shattering-the-myth-audiences-relationship-to-local-media-and-local-news-revisited/},
year = {2018}
}
TY - CHAP
ID - 1480000
AU - Waschková Císařová, Lenka - Macek, Jakub - Macková, Alena
PY - 2018
TI - Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited
VL - Neuveden
PB - Reyerson University
CY - Toronto, Kanada
SN - 9781926769950
KW - local media
KW - local news
KW - audience
KW - myth of the local
KW - Czech Republic
UR - http://futureoflocalnews.org/portfolio-item/shattering-the-myth-audiences-relationship-to-local-media-and-local-news-revisited/
L2 - https://portal.journalism.ryerson.ca/futureoflocalnews/wp-content/uploads/sites/12/2018/05/FOLN_-Cisarova-et-al.-PDF-AA.pdf
N2 - The relationship between news audiences to local media, more specifically local news, is presumed as intensive, and news audiences used to be described as highly interested in local news. This presumption is concurrently criticized as an inaccurate myth of the local, which draws mainly upon U.S. or U.K. experiences, inapplicable to other media systems. This exploratory study focuses on Czech local audiences and provides evidence-based reconsideration of the myth. Employing data from quantitative survey of the Czech adult population and qualitative interviews,this study demonstrates local news consumption by Czech audiences. [read more=”Read More” less=”Read Less”]Findings suggest that the audiences of local news—typical for their relatively low interest in local news—constitute a serious challenge for the prevailing optimistic notion of local news audiences. The study employs cluster analysis of Czech audiences of local news and qualitative interviews to assess a more nuanced understanding of the local audiences, and more specifically considers contextual influences forming the Czech local news media.
ER -
WASCHKOVÁ CÍSAŘOVÁ, Lenka, Jakub MACEK a Alena MACKOVÁ. Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited. In Jaigris Hodson, Asmaa Malik. \textit{The Future of Local News : Research and Reflections}. Toronto, Kanada: Reyerson University. s.~1-26. ISBN~978-1-926769-95-0. 2018.
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