Shattering the Myth? Audiences, Local Media and Local News
Relationships' Revisited

C 2018

Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited

WASCHKOVÁ CÍSAŘOVÁ, Lenka, Jakub MACEK and Alena MACKOVÁ

Basic information

Original name

Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited

Authors

WASCHKOVÁ CÍSAŘOVÁ, Lenka (203 Czech Republic, guarantor, belonging to the institution), Jakub MACEK (203 Czech Republic, belonging to the institution) and Alena MACKOVÁ (203 Czech Republic, belonging to the institution)

Edition

Toronto, Kanada, The Future of Local News : Research and Reflections, p. 1-26, 26 pp. 2018

Publisher

Reyerson University

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50800 5.8 Media and communications

Country of publisher

Canada

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL pdf

RIV identification code

RIV/00216224:14230/18:00104973

Organization unit

Faculty of Social Studies

ISBN

978-1-926769-95-0

Keywords in English

local media; local news; audience; myth of the local; Czech Republic

Abstract

V originále

The relationship between news audiences to local media, more specifically local news, is presumed as intensive, and news audiences used to be described as highly interested in local news. This presumption is concurrently criticized as an inaccurate myth of the local, which draws mainly upon U.S. or U.K. experiences, inapplicable to other media systems. This exploratory study focuses on Czech local audiences and provides evidence-based reconsideration of the myth. Employing data from quantitative survey of the Czech adult population and qualitative interviews,this study demonstrates local news consumption by Czech audiences. [read more=”Read More” less=”Read Less”]Findings suggest that the audiences of local news—typical for their relatively low interest in local news—constitute a serious challenge for the prevailing optimistic notion of local news audiences. The study employs cluster analysis of Czech audiences of local news and qualitative interviews to assess a more nuanced understanding of the local audiences, and more specifically considers contextual influences forming the Czech local news media.

Citovat

WASCHKOVÁ CÍSAŘOVÁ, Lenka, Jakub MACEK and Alena MACKOVÁ. Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited. Online. In Jaigris Hodson, Asmaa Malik. The Future of Local News : Research and Reflections. Toronto, Kanada: Reyerson University, 2018, p. 1-26. ISBN 978-1-926769-95-0.

@inbook{1480000,
   author = {Waschková Císařová, Lenka and Macek, Jakub and Macková, Alena},
   address = {Toronto, Kanada},
   booktitle = {The Future of Local News : Research and Reflections},
   editor = {Jaigris Hodson, Asmaa Malik},
   keywords = {local media; local news; audience; myth of the local; Czech Republic},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Toronto, Kanada},
   isbn = {978-1-926769-95-0},
   pages = {1-26},
   publisher = {Reyerson University},
   title = {Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited},
   url = {http://futureoflocalnews.org/portfolio-item/shattering-the-myth-audiences-relationship-to-local-media-and-local-news-revisited/},
   year = {2018}
}

TY  - CHAP
ID  - 1480000
AU  - Waschková Císařová, Lenka - Macek, Jakub - Macková, Alena
PY  - 2018
TI  - Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited
VL  - Neuveden
PB  - Reyerson University
CY  - Toronto, Kanada
SN  - 9781926769950
KW  - local media
KW  - local news
KW  - audience
KW  - myth of the local
KW  - Czech Republic
UR  - http://futureoflocalnews.org/portfolio-item/shattering-the-myth-audiences-relationship-to-local-media-and-local-news-revisited/
L2  - https://portal.journalism.ryerson.ca/futureoflocalnews/wp-content/uploads/sites/12/2018/05/FOLN_-Cisarova-et-al.-PDF-AA.pdf
N2  - The relationship between news audiences to local media, more specifically local news, is presumed as intensive, and news audiences used to be described as highly interested in local news. This presumption is concurrently criticized as an inaccurate myth of the local, which draws mainly upon U.S. or U.K. experiences, inapplicable to other media systems. This exploratory study focuses on Czech local audiences and provides evidence-based reconsideration of the myth. Employing data from quantitative survey of the Czech adult population and qualitative interviews,this study demonstrates local news consumption by Czech audiences. [read more=”Read More” less=”Read Less”]Findings suggest that the audiences of local news—typical for their relatively low interest in local news—constitute a serious challenge for the prevailing optimistic notion of local news audiences. The study employs cluster analysis of Czech audiences of local news and qualitative interviews to assess a more nuanced understanding of the local audiences, and more specifically considers contextual influences forming the Czech local news media.
ER  -

WASCHKOVÁ CÍSAŘOVÁ, Lenka, Jakub MACEK and Alena MACKOVÁ. Shattering the Myth? Audiences, Local Media and Local News Relationships' Revisited. Online. In Jaigris Hodson, Asmaa Malik. \textit{The Future of Local News : Research and Reflections}. Toronto, Kanada: Reyerson University, 2018, p.~1-26. ISBN~978-1-926769-95-0.

Detailed Information on Publication Record