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@inbook{1481373,
author = {Sebera, Jan and Lu, Weiandlun},
address = {Amsterdam},
booktitle = {Persuasion in public discourse : Cognitive and functional perspectives},
doi = {http://dx.doi.org/10.1075/dapsac.79.04seb},
edition = {1.},
editor = {Pelclová, Jana; Lu, Wei-lun},
keywords = {Cold War; crisis; leadership; legitimization; metaphor; Winston Churchill},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Amsterdam},
isbn = {978-90-272-0138-6},
pages = {65-83},
publisher = {John Benjamins Publishing Company},
title = {Metaphor as a (de-)legitimizing strategy in leadership discourse : The language of crisis in Winston Churchill’s Cold War speeches},
year = {2018}
}
TY - CHAP
ID - 1481373
AU - Sebera, Jan - Lu, Wei-lun
PY - 2018
TI - Metaphor as a (de-)legitimizing strategy in leadership discourse : The language of crisis in Winston Churchill’s Cold War speeches
VL - Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79
PB - John Benjamins Publishing Company
CY - Amsterdam
SN - 9789027201386
KW - Cold War
KW - crisis
KW - leadership
KW - legitimization
KW - metaphor
KW - Winston Churchill
N2 - This chapter investigates Churchill’s Cold War speeches as a case of how cognitive and corpus linguistics may serve as a useful tool for analyzing how political leaders legitimize their agendas via linguistic means. We find that Churchill’s rhetoric makes extensive use of the source domains person, journey, and building. The argumentative purpose is at least twofold. First, journey and building metaphors give positive value to the country’s prospects. Second, the journey metaphor is found to co-occur with personification, with the purpose of seeking partnership between the United States and the United Kingdom. We conclude by discussing how political leaders linguistically represent and conceptually frame a crisis, especially via metaphorical means, convincing their people of the usefulness of certain proposals and thus legitimizing their agendas, with Churchill as a representative example.
ER -
SEBERA, Jan and Wei-lun LU. Metaphor as a (de-)legitimizing strategy in leadership discourse : The language of crisis in Winston Churchill’s Cold War speeches. In Pelclová, Jana; Lu, Wei-lun. \textit{Persuasion in public discourse : Cognitive and functional perspectives}. 1st ed. Amsterdam: John Benjamins Publishing Company, 2018, p.~65-83. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN~978-90-272-0138-6. Available from: https://dx.doi.org/10.1075/dapsac.79.04seb.
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