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@proceedings{1487719,
author = {Sučková, Magda},
booktitle = {14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic},
keywords = {code switching; memes; satire; social media},
language = {eng},
title = {Czenglish memes about this divný národ : Kavárna strikes back (or does it?)},
url = {https://www.esse2018brno.org/programme/detailed-programme},
year = {2018}
}
TY - CONF
ID - 1487719
AU - Sučková, Magda
PY - 2018
TI - Czenglish memes about this divný národ : Kavárna strikes back (or does it?)
KW - code switching
KW - memes
KW - satire
KW - social media
UR - https://www.esse2018brno.org/programme/detailed-programme
N2 - Twitter and Facebook, apart from serving as platforms for fast (real and fake) news dissemination, political marketing and public discussion, have also become a site of political carnivalism. In this paper, I argue that CzenglishMemy, a Twitter and a Facebook profile with the subtitle Czenglish memes about this divný národ, may present a fine example of such political carnival site by combining images featuring current news stories with Czenglish captions. First, I analyze the linguistic and multimodal means through which the humorous effect is created (post-image-caption interplay, lexical choice, code-switching patterns, syntactic violations, etc.). Next, I discuss the target audience of the Czenglish memes and critically examine their potential impact. I argue that since the interpretation of the memes requires good proficiency in English (the access to which may still be a challenge outside of major cities in the Czech Republic), the intended political carnivalism remains but a creative word-play accessible mainly to the members of the privileged strata of Czech society.
ER -
SUČKOVÁ, Magda. Czenglish memes about this divný národ : Kavárna strikes back (or does it?). In \textit{14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic}. 2018.
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