Czenglish memes about this divný národ : Kavárna strikes back (or does it?)

SUČKOVÁ, Magda. Czenglish memes about this divný národ : Kavárna strikes back (or does it?). In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic. 2018. ISBN 978-80-210-9015-6.

Basic information

• Original name: Czenglish memes about this divný národ : Kavárna strikes back (or does it?)
• Authors: SUČKOVÁ, Magda.
• Edition: 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.

Other information

• Original language: English
• Type of outcome: Conference abstract
• Field of Study: 60203 Linguistics
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• Organization unit: Faculty of Arts
• ISBN: 978-80-210-9015-6
• Keywords in English: memes; code switching; satire; social networks
• Tags: rivok
• Tags: International impact, Reviewed

Abstract

I argue that CzenglishMemy, a Twitter and a Facebook profile with the subtitle Czenglish memes about this divný národ, may present a fine example of political carnival site by combining images featuring current news stories with Czenglish captions. First, I analyze the linguistic and multimodal means through which the humorous effect is created (post-image-caption interplay, lexical choice, code-switching patterns, syntactic violations, etc.). Next, I discuss the target audience of the Czenglish memes and critically examine their potential impact.

Links

• MUNI/A/1003/2017, interní kód MU: Name: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě III (Acronym: PROVYZAN III)

Investor: Masaryk University, Category A