| MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018. 2018. |
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@proceedings{1488777,
author = {Mihai, Hana},
booktitle = {14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.},
keywords = {lexis; advertising; discourse analysis; parallel texts; English; French},
language = {eng},
title = {Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts},
url = {https://www.esse2018brno.org/programme/detailed-programme},
year = {2018}
}
TY - CONF
ID - 1488777
AU - Mihai, Hana
PY - 2018
TI - Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts
KW - lexis
KW - advertising
KW - discourse analysis
KW - parallel texts
KW - English
KW - French
UR - https://www.esse2018brno.org/programme/detailed-programme
N2 - Figurative language and imagery in destination advertising are powerful means of creating desired illusions in the reader. Preferences for particular linguistic expressions in specific contexts differ across languages as a result of many factors, including distinct historical and socio-cultural heritage reflected in every language. Comparative discourse analysis of selected texts from English and French versions of Prince Edward Island Visitor’s Guide (2017) has revealed significant differences in the expressions used to describe identical reality. The paper focuses on those lexical choices which contribute to the creation of an apparent human dimension of the destination, both by describing it in a language reflecting human qualities and abilities, and by constantly calling the reader into action. The aim of the paper is to compare and contrast these lexical choices and explore the extent in which the destination is presented as a human being, as well as the degree in which readers are stimulated to become active participants in the ‘life’ of the destination. Based on the results, the paper attempts at formulating relevant tendencies in shaping the message in anglophone and francophone destination advertising.
ER -
MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In \textit{14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.}. 2018.
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