MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018. 2018. ISBN 978-80-210-9015-6. |
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@proceedings{1488778, author = {Mihai, Hana}, booktitle = {14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.}, keywords = {lexis; advertising; discourse analysis; parallel texts; English; French}, language = {eng}, isbn = {978-80-210-9015-6}, title = {Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts}, url = {https://www.esse2018brno.org/media/3099886/online_esse_abstracts_2018.pdf}, year = {2018} }
TY - CONF ID - 1488778 AU - Mihai, Hana PY - 2018 TI - Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts SN - 9788021090156 KW - lexis KW - advertising KW - discourse analysis KW - parallel texts KW - English KW - French UR - https://www.esse2018brno.org/media/3099886/online_esse_abstracts_2018.pdf L2 - https://www.esse2018brno.org/media/3099886/online_esse_abstracts_2018.pdf N2 - The presentation focuses on lexical choices which contribute to the creation of an apparent human dimension of an advertised destination. Subsequently, it attempts to formulate relevant tendencies in shaping the message in anglophone and francophone destination advertising. ER -
MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In \textit{14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018.}. 2018. ISBN~978-80-210-9015-6.
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