Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts

MIHAI, Hana. Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018. 2018. ISBN 978-80-210-9015-6.

Basic information

Original name

Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts

Authors

MIHAI, Hana

Edition

14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic, 2018. 2018

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Other information

Language

English

Type of outcome

Konferenční abstrakt

Field of Study

60203 Linguistics

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Organization unit

Faculty of Arts

ISBN

978-80-210-9015-6

Keywords in English

lexis; advertising; discourse analysis; parallel texts; English; French

Tags

rivok

Tags

International impact, Reviewed

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Abstract

V originále

The presentation focuses on lexical choices which contribute to the creation of an apparent human dimension of an advertised destination. Subsequently, it attempts to formulate relevant tendencies in shaping the message in anglophone and francophone destination advertising.

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Links

MUNI/A/1003/2017, interní kód MU

Name: Profilace výzkumných zaměření v anglofonní lingvistické a literární vědě III (Acronym: PROVYZAN III) Investor: Masaryk University, Category A