On some persuasive strategies in technical discourse:
Cross-cultural analysis of directives in English and Czech
technical manuals

J 2018

On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals

POVOLNÁ, Renata

Základní údaje

Originální název

On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals

Autoři

POVOLNÁ, Renata (203 Česká republika, garant, domácí)

Vydání

Topics in Linguistics, Nitra, Constantine the Philosopher University in Nitra, Faculty of Arts, 2018, 1337-7590

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

60203 Linguistics

Stát vydavatele

Slovensko

Utajení

není předmětem státního či obchodního tajemství

Kód RIV

RIV/00216224:14410/18:00101699

Organizační jednotka

Pedagogická fakulta

DOI

http://dx.doi.org/10.2478/topling-2018-0011

UT WoS

000454985400005

Klíčová slova anglicky

technical discourse (TD); technical manuals (TMs); user guides; persuasion; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 14. 2. 2019 18:44, doc. PhDr. Renata Povolná, Ph.D.

Anotace

V originále

The aim of the paper is to provide a cross-cultural analysis of selected linguistic realizations of persuasion in the language of technical communication represented by the genre of technical manuals (TM) and to identify the differences and similarities between the ways persuasion is expressed in this type of specialized discourse in English and Czech. More specifically, the paper attempts to discover which linguistic realizations of directives are applied to persuade the readers of the correctness of the instructions and the necessity of reading and following them. The results demonstrate that the main lexico-grammatical devices are quite similar in all the data. There are only minor frequency differences between English and Czech manuals, which are naturally reflected in their parallel Czech and English translations. The findings indicate that the quality of written instructions, including the degree of persuasiveness, is of great importance since it can influence prospective users of particular technical devices when making a choice about what to buy.

Návaznosti

GA17-16195S, projekt VaV

Název: Persvaze v anglickém a českém specializovaném diskurzu

Investor: Grantová agentura ČR, Persvaze v anglickém a českém specializovaném diskurzu

Citovat

POVOLNÁ, Renata. On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals. Topics in Linguistics. Nitra: Constantine the Philosopher University in Nitra, Faculty of Arts, 2018, roč. 19, č. 2, s. 72-85. ISSN 1337-7590. Dostupné z: https://dx.doi.org/10.2478/topling-2018-0011.

@article{1496037,
   author = {Povolná, Renata},
   article_location = {Nitra},
   article_number = {2},
   doi = {http://dx.doi.org/10.2478/topling-2018-0011},
   keywords = {technical discourse (TD); technical manuals (TMs); user guides; persuasion; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives},
   language = {eng},
   issn = {1337-7590},
   journal = {Topics in Linguistics},
   title = {On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals},
   volume = {19},
   year = {2018}
}

TY  - JOUR
ID  - 1496037
AU  - Povolná, Renata
PY  - 2018
TI  - On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals
JF  - Topics in Linguistics
VL  - 19
IS  - 2
SP  - 72-85
EP  - 72-85
PB  - Constantine the Philosopher University in Nitra, Faculty of Arts
SN  - 13377590
KW  - technical discourse (TD)
KW  - technical manuals (TMs)
KW  - user guides
KW  - persuasion
KW  - persuasive strategies
KW  - directives
KW  - imperatives
KW  - modal verbs
KW  - predicative adjectives
N2  - The aim of the paper is to provide a cross-cultural analysis of selected linguistic realizations of persuasion in the language of technical communication represented by the genre of technical manuals (TM) and to identify the differences and similarities between the ways persuasion is expressed in this type of specialized discourse in English and Czech. More specifically, the paper attempts to discover which linguistic realizations of directives are applied to persuade the readers of the correctness of the instructions and the necessity of reading and following them. The results demonstrate that the main lexico-grammatical devices are quite similar in all the data. There are only minor frequency differences between English and Czech manuals, which are naturally reflected in their parallel Czech and English translations. The findings indicate that the quality of written instructions, including the degree of persuasiveness, is of great importance since it can influence prospective users of particular technical devices when making a choice about what to buy.
ER  -

POVOLNÁ, Renata. On some persuasive strategies in technical discourse: Cross-cultural analysis of directives in English and Czech technical manuals. \textit{Topics in Linguistics}. Nitra: Constantine the Philosopher University in Nitra, Faculty of Arts, 2018, roč.~19, č.~2, s.~72-85. ISSN~1337-7590. Dostupné z: https://dx.doi.org/10.2478/topling-2018-0011.

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