POVOLNÁ, Renata. Cross-cultural variation in the expression of directives as important persuasive strategies in the genre of technical manuals. In 14th ESSE Conference, 2018. 2018.
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Basic information
Original name Cross-cultural variation in the expression of directives as important persuasive strategies in the genre of technical manuals
Authors POVOLNÁ, Renata (203 Czech Republic, guarantor, belonging to the institution).
Edition 14th ESSE Conference, 2018, 2018.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 60203 Linguistics
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14410/18:00101703
Organization unit Faculty of Education
Keywords (in Czech) technický diskurz (TD); technické manuály (TMs); uživatelské manuály; persvaze; persvazivní strategie; direktivy; imperativy; modální slovesa; predikativní adjektiva
Keywords in English technical discourse (TD); technical manuals (TMs); user guides; persuasion; persuasive strategies; directives; imperatives; modal verbs; predicative adjectives
Tags International impact, Reviewed
Changed by Changed by: doc. PhDr. Renata Povolná, Ph.D., učo 1136. Changed: 4/4/2019 19:19.
Abstract
The contribution provides a contrastive analysis of directives as linguistic realizations of persuasion in technical communication represented here by technical manuals. The aim is to identify differences and similarities between the ways persuasion is expressed in this type of specialized discourse in English and Czech. The data comprise manuals to various technical devices, such as TV sets, monitors, cameras, mobile phones, freezers and microwaves, and amounts to about 300,000 words. This specialized corpus (20 manuals in English and 20 in Czech) enables the comparison of the ways in which technical communicators express persuasion. The analysis, which is conducted from the perspectives of corpus analysis and discourse analysis, focuses on the ways in which the persuasive power can be expressed: 1. explicitly (i.e. using directives expressed by imperatives of full verbs, modals of obligation, necessity, prohibition, and predicative adjectives expressing the writer’s judgement of the necessity or importance to perform an action) and 2. implicitly (i.e. using other language means than directives, such as conditional clauses, rhetorical questions). The findings are expected to be relevant and applicable in the education domain to provide instructions for technical writers to produce effective manuals since their quality, including the appropriate degree of persuasiveness, can influence prospective consumers of particular technical devices.
Links
GA17-16195S, research and development projectName: Persvaze v anglickém a českém specializovaném diskurzu
Investor: Czech Science Foundation
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