Detailed Information on Publication Record
2019
Social media usage in local governments – A case study of the Czech Republic
HRŮZA, Filip and Lucia MAKÝŠOVÁBasic information
Original name
Social media usage in local governments – A case study of the Czech Republic
Authors
HRŮZA, Filip (203 Czech Republic, guarantor, belonging to the institution) and Lucia MAKÝŠOVÁ (703 Slovakia, belonging to the institution)
Edition
2019 American Society for Public Administration Annual Conference, 2019
Other information
Language
English
Type of outcome
Prezentace na konferencích
Field of Study
50602 Public administration
Country of publisher
United States of America
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/00216224:14560/19:00107312
Organization unit
Faculty of Economics and Administration
Keywords in English
social networks; regional capitals; communication; engagement
Tags
International impact, Reviewed
Změněno: 9/4/2020 09:58, Ing. Lucia Hrůzová
Abstract
V originále
The evolution of Web 2.0 technologies has led to social media becoming new tool for public participation, where communities can easily be reached and where stakeholder can express their preferences on a continuous basis. The ongoing development has caused government to be faced with expectations to adapt its communication behaviour to the changing social online interactions. The purpose of using social media differs among local governments, in terms of marketing, information provision, civic participation or accountability. Our focus is to do in depth-analysis of this specific government type of communication, with focus on Czech municipalities. The research describes how local governments in Czech Republic use social media in communication with public. Subsequently we also focus on implications from the perspective of inter-municipal co-operation or whether municipalities determine their SN profile, its content and communication by the boarders (catastral territory) of the municipality. This discussion can set up the conditions for further research and assessment whether social networks could be used on the platform of inter-municipal co-operation.
Links
| GA17-15887S, research and development project |
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| MUNI/A/1121/2018, interní kód MU |
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