Social media usage in local governments – A case study of the Czech Republic

HRŮZA, Filip and Lucia MAKÝŠOVÁ. Social media usage in local governments – A case study of the Czech Republic. In 2019 American Society for Public Administration Annual Conference. 2019.

Basic information

• Original name: Social media usage in local governments – A case study of the Czech Republic
• Authors: HRŮZA, Filip (203 Czech Republic, guarantor, belonging to the institution) and Lucia MAKÝŠOVÁ (703 Slovakia, belonging to the institution).
• Edition: 2019 American Society for Public Administration Annual Conference, 2019.

Other information

• Original language: English
• Type of outcome: Presentations at conferences
• Field of Study: 50602 Public administration
• Country of publisher: United States of America
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• RIV identification code: RIV/00216224:14560/19:00107312
• Organization unit: Faculty of Economics and Administration
• Keywords in English: social networks; regional capitals; communication; engagement
• Tags: International impact, Reviewed

Abstract

The evolution of Web 2.0 technologies has led to social media becoming new tool for public participation, where communities can easily be reached and where stakeholder can express their preferences on a continuous basis. The ongoing development has caused government to be faced with expectations to adapt its communication behaviour to the changing social online interactions. The purpose of using social media differs among local governments, in terms of marketing, information provision, civic participation or accountability. Our focus is to do in depth-analysis of this specific government type of communication, with focus on Czech municipalities. The research describes how local governments in Czech Republic use social media in communication with public. Subsequently we also focus on implications from the perspective of inter-municipal co-operation or whether municipalities determine their SN profile, its content and communication by the boarders (catastral territory) of the municipality. This discussion can set up the conditions for further research and assessment whether social networks could be used on the platform of inter-municipal co-operation.

Links

• GA17-15887S, research and development project: Name: Identifikace klíčových faktorů úspěšné meziobecní spolupráce

Investor: Czech Science Foundation

• MUNI/A/1121/2018, interní kód MU: Name: Online fundraising a sociálne média v prostredí neziskových organizácií (Acronym: OFSMNO)

Investor: Masaryk University, Category A