D 2019

Facebook practices of the Czech regional capitals – pilot insights in the character of the communication with citizens

HRŮZA, Filip and Lucia MAKÝŠOVÁ

Basic information

Original name

Facebook practices of the Czech regional capitals – pilot insights in the character of the communication with citizens

Name (in English)

Facebook practices of the Czech regional capitals – pilot insights in the character of the communication with citizens

Authors

HRŮZA, Filip (203 Czech Republic, guarantor, belonging to the institution) and Lucia MAKÝŠOVÁ (703 Slovakia, belonging to the institution)

Edition

1. vyd. Brno, Proceedings of the 23rd International Conference: Current Trends in Public Sector Research. p. 92-98, 7 pp. 2019

Publisher

Masaryk University

Other information

Language

Czech

Type of outcome

Stať ve sborníku

Field of Study

50602 Public administration

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

RIV identification code

RIV/00216224:14560/19:00109376

Organization unit

Faculty of Economics and Administration

ISBN

978-80-210-9257-0

ISSN

UT WoS

000560960400011

Keywords in English

In-depth analysis; descriptive statistics; regional cities; Facebook

Tags

Reviewed
Změněno: 16/5/2022 11:09, Mgr. Pavlína Kurková

Abstract

V originále

Social media are continuously becoming a new significant tool for public administrations, not only for reaching their communities, but also getting feedbacks, generating discussions or stimulating other forms of civic participation. From this perspective, the introduction and use of social media in public administration have enabled to intensify and expand this two-way relationship between public administration bodies on a particular level of government and the public or relevant stakeholders. Current practice and previous relevant research show public administration entities use social media with diverse intensity, purpose or strategy. This research is gathering current experience and knowledge concerning this specific issue abroad and with focus on the Czech Republic. The sample contains the data of the Facebook posts of the Czech regional capitals and the aim of the paper is to analyze what type of information local governments publish through its Facebook pages and how public is engaged in the communication.

In English

Social media are continuously becoming a new significant tool for public administrations, not only for reaching their communities, but also getting feedbacks, generating discussions or stimulating other forms of civic participation. From this perspective, the introduction and use of social media in public administration have enabled to intensify and expand this two-way relationship between public administration bodies on a particular level of government and the public or relevant stakeholders. Current practice and previous relevant research show public administration entities use social media with diverse intensity, purpose or strategy. This research is gathering current experience and knowledge concerning this specific issue abroad and with focus on the Czech Republic. The sample contains the data of the Facebook posts of the Czech regional capitals and the aim of the paper is to analyze what type of information local governments publish through its Facebook pages and how public is engaged in the communication.

Links

MUNI/A/1121/2018, interní kód MU
Name: Online fundraising a sociálne média v prostredí neziskových organizácií (Acronym: OFSMNO)
Investor: Masaryk University, Category A