Detailed Information on Publication Record
2019
The determinants of consumer behaviour of students from Brno when purchasing organic food
ŠVECOVÁ, Jana and Pavla ODEHNALOVÁBasic information
Original name
The determinants of consumer behaviour of students from Brno when purchasing organic food
Authors
ŠVECOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution) and Pavla ODEHNALOVÁ (203 Czech Republic, belonging to the institution)
Edition
Review of Economic Perspectives, 2019, 1213-2446
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/00216224:14560/19:00109385
Organization unit
Faculty of Economics and Administration
UT WoS
000463051700003
Keywords in English
Consumers behaviour; organic food; theory of planned behaviour
Tags
International impact, Reviewed
Změněno: 14/10/2022 11:17, Mgr. Pavlína Kurková
Abstract
V originále
Subject of this paper is the analysis of consumer behaviour in the organic market, focused on behaviour of students from Brno young consumers. Our study brings information which can potentially be used for further research and will also be useful for organisations with a practical interest in the production, sale and distribution of organic produce. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic produce in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic there is a lack of research on the behaviour of this sector.
Links
| MUNI/A/1054/2018, interní kód MU |
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