A divided nation – a consequence of exaggerated marketing? The
case of the Czech Republic

C 2019

A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic

EIBL, Otto

Basic information

Original name

A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic

Authors

EIBL, Otto (203 Czech Republic, guarantor, belonging to the institution)

Edition

3rd edition. London, Political marketing : Principles and applications, p. 46-48, 3 pp. 2019

Publisher

Routledge

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50601 Political science

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

Publisher's website

RIV identification code

RIV/00216224:14230/19:00109903

Organization unit

Faculty of Social Studies

ISBN

978-0-8153-5322-5

Keywords (in Czech)

politický marketing; demokracie

Keywords in English

political marketing; democracy

Abstract

ORIG CZ

V originále

The author discusses the possible consequences of deploying exaggerated marketing techniques in politics. According to him, it can lead to three types of problems for the Czech political system: ideological flexibility, politics of permanent conflict, and limited coalition potential.

In Czech

Autor se zamýšlí nad důsledky nasazení přemrštělých marketingových technik v politice. Identifikuje tři typy problémů, které toto chování může pro politický a stranický systém České republiky může mít.

Links

MUNI/A/1117/2018, interní kód MU

Name: Aktuální problémy politologického výzkumu V.

Investor: Masaryk University, Category A

Files attached

Eibl_A_divided_nation.pdf

Request the author's version of the file

Citovat

EIBL, Otto. A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte. Political marketing : Principles and applications. 3rd edition. London: Routledge, 2019, p. 46-48. ISBN 978-0-8153-5322-5.

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   author = {Eibl, Otto},
   address = {London},
   booktitle = {Political marketing : Principles and applications},
   edition = {3rd edition},
   editor = {Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte},
   keywords = {political marketing; democracy},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {London},
   isbn = {978-0-8153-5322-5},
   pages = {46-48},
   publisher = {Routledge},
   title = {A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic},
   url = {https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225},
   year = {2019}
}

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N2  - The author discusses the possible consequences of deploying exaggerated marketing techniques in politics. According to him, it can lead to three types of problems for the Czech political system: ideological flexibility, politics of permanent conflict, and limited coalition potential.
ER  -

EIBL, Otto. A divided nation – a consequence of exaggerated marketing? The case of the Czech Republic. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte. \textit{Political marketing : Principles and applications}. 3rd edition. London: Routledge, 2019, p.~46-48. ISBN~978-0-8153-5322-5.

Detailed Information on Publication Record