GREGOR, Miloš. Political consultants' ethics of conviction. In Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte. Political marketing : Principles and applications. 3rd edition. London: Routledge, 2019. p. 176-178, 3 pp. ISBN 978-0-8153-5322-5.
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Basic information
Original name Political consultants' ethics of conviction
Authors GREGOR, Miloš (203 Czechia, guarantor, belonging to the institution).
Edition 3rd edition. London, Political marketing : Principles and applications, p. 176-178, 3 pp. 2019.
Publisher Routledge
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50601 Political science
Country of publisher United Kingdom of Great Britain and Northern Ireland
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW Publisher's website
RIV identification code RIV/00216224:14230/19:00110060
Organization unit Faculty of Social Studies
ISBN 978-0-8153-5322-5
Keywords (in Czech) politický marketing; etika; morálka; volební kampaně; konzultanti
Keywords in English political marketing; ethics; morality; electoral campaigns; political consultants
Tags rivok
Tags International impact, Reviewed
Changed by Changed by: Bc. Blanka Farkašová, učo 97333. Changed: 4. 2. 2020 13:13.
Abstract
Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.
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  • a concrete person Mgr. Miloš Gregor, Ph.D., učo 218864
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