Detailed Information on Publication Record
2019
Customer satisfaction, loyalty, knowledge and competitiveness in the food industry
SUCHÁNEK, Petr and Maria KRÁLOVÁBasic information
Original name
Customer satisfaction, loyalty, knowledge and competitiveness in the food industry
Authors
SUCHÁNEK, Petr (203 Czech Republic, guarantor, belonging to the institution) and Maria KRÁLOVÁ (203 Czech Republic, belonging to the institution)
Edition
Economic Research-Ekonomska Istraživanja, Taylor & Francis, 2019, 1331-677X
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Croatia
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Impact factor
Impact factor: 2.229
RIV identification code
RIV/00216224:14560/19:00107489
Organization unit
Faculty of Economics and Administration
UT WoS
000474293800001
Keywords in English
customer expectation; customer satisfactionmodel; perceived qualityand value; productknowledge; competitiveness; food industry
Tags
International impact, Reviewed
Změněno: 30/9/2019 13:38, Mgr. et Mgr. Nikol Zachovalová Barochová
Abstract
V originále
The subject of this article is customer satisfaction, loyalty, know-ledge and business competitiveness from the perspective of afood-industry customer. This article aims to analyse the relation-ship between customer satisfaction, customer loyalty, productknowledge, business competitiveness and other selected factorswhich influence customer satisfaction. The research is aimed atcustomers who purchase the product in question repeatedly andhave personal experience with this product. The research was car-ried out using a questionnaire which was presented to therespondents, who were customers of the selected companies. Inorder to model the relationships between the factors, a structuralequation model approach was used. The research showed the dir-ect influence of the product-knowledge variable on customerexpectation and product competitiveness, as well as the influenceof customer loyalty on product knowledge. Increased loyalty thusleads to the customer’s increased knowledge of the product. Therate of repeat purchase of the same product is important for therelationship between the variables. In this case, customer expect-ation was shown to be an important variable which is influencedby customer satisfaction. It can be concluded that when a prod-uct’s price is set correctly in relation to its quality, the price doesnot affect other research factors.
Links
| GA16-16260S, research and development project |
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