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Eye-tracking in VR setting : implementation for cross-cultural research

JUŘÍK, Vojtěch, Zuzana ŠMIDEKOVÁ, Pavel UGWITZ, Jiří CHMELÍK, Čeněk ŠAŠINKA et. al.

Basic information

Original name

Eye-tracking in VR setting : implementation for cross-cultural research

Authors

JUŘÍK, Vojtěch (203 Czech Republic, guarantor, belonging to the institution), Zuzana ŠMIDEKOVÁ (703 Slovakia, belonging to the institution), Pavel UGWITZ (203 Czech Republic, belonging to the institution), Jiří CHMELÍK (203 Czech Republic, belonging to the institution) and Čeněk ŠAŠINKA (203 Czech Republic, belonging to the institution)

Edition

20th European Conference on Eye Movements, 18.-22. 8. 2019, Alicante, Spain, 2019

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50101 Psychology

Country of publisher

Spain

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14210/19:00107595

Organization unit

Faculty of Arts

Keywords in English

Eye-tracking; virtual reality; ecological validity; experimental research; cross-cultural research; individual differences

Tags

Tags

International impact, Reviewed
Změněno: 9/4/2020 12:03, Mgr. Marie Skřivanová

Abstract

V originále

Eye movement tracking represents royal pathway to understand human sensorimotor activity, especially with respect to specific environments. Human sensorimotor activity is an important factor by which we can infer cognitive processes, describe and predict human performance and also measure and compare individual differences among people. The most significant indicator of human sensorimotor activity is an analysis of one's areas of visual interest in his/her surroundings (Holmqvist, 2011). Regarding this, next to the real world settings, eye tracking finds huge potential in the context of virtual reality (VR). VR capabilities providing environmentally valid reality-approaching dynamic stimuli while maintaining high level of experimental control allow researchers to collect complex and accurate data about human behavioral and decision-making processes (Loomis et al., 1999). Virtual interfaces equipped with the functionality to track and record data about areas of human visual interest and virtual locomotion provide comprehensive evidence about users behaviors and may be applied in many research areas - e.g. navigation, perception, visual cognition (Stachoň et al., 2018) or cross-cultural research (Miellet et al., 2012). In the presented contribution we describe specific head-mounted-display-based experimental interface equipped with the ET technology, which we have designed for the research of information search activity and spatial navigation activity in immersive virtual environments. We discuss HW, SW and methodological implications, possibilities and limits of this ET implementation for VR and finally we propose its use for cross-cultural research of human perception and cognitive processes.

Links

GC19-09265J, research and development project
Name: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů (Acronym: ISOVIS)
Investor: Czech Science Foundation