Consumer knowledge and young consumer purchase behaviour
towards remanufactured products

D 2019

Consumer knowledge and young consumer purchase behaviour towards remanufactured products

ŠVECOVÁ, Jana

Basic information

Original name

Consumer knowledge and young consumer purchase behaviour towards remanufactured products

Authors

ŠVECOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution)

Edition

Matera, Italy, Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth, p. 617-629, 13 pp. 2019

Publisher

IKAM, University of Basilicata

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Italy

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/00216224:14560/19:00110694

Organization unit

Faculty of Economics and Administration

ISBN

978-88-96687-12-3

ISSN

Keywords in English

circular economy; reverse flows; knowledge sharing in the supply chain; empirical research; secondary data

Abstract

V originále

Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.

Links

776577, interní kód MU

Name: Resource-efficient Circular Product-Service Systems (Acronym: ReCiPSS)

Investor: European Union, Leadership in enabling and industrial technologies (LEIT) (Industrial Leadership)

Citovat

ŠVECOVÁ, Jana. Consumer knowledge and young consumer purchase behaviour towards remanufactured products. Online. In Schiuma, G., Demartini, P. and Yan, M-R. Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth. Matera, Italy: IKAM, University of Basilicata, 2019, p. 617-629. ISBN 978-88-96687-12-3.

@inproceedings{1557602,
   author = {Švecová, Jana},
   address = {Matera, Italy},
   booktitle = {Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth},
   editor = {Schiuma, G., Demartini, P. and Yan, M-R.},
   keywords = {circular economy; reverse flows; knowledge sharing in the supply chain; empirical research; secondary data},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Matera, Italy},
   isbn = {978-88-96687-12-3},
   pages = {617-629},
   publisher = {IKAM, University of Basilicata},
   title = {Consumer knowledge and young consumer purchase behaviour towards remanufactured products},
   url = {https://www.ifkad.org/event/ifkad-2019/},
   year = {2019}
}

TY  - JOUR
ID  - 1557602
AU  - Švecová, Jana
PY  - 2019
TI  - Consumer knowledge and young consumer purchase behaviour towards remanufactured products
PB  - IKAM, University of Basilicata
CY  - Matera, Italy
SN  - 9788896687123
KW  - circular economy
KW  - reverse flows
KW  - knowledge sharing in the supply chain
KW  - empirical research
KW  - secondary data
UR  - https://www.ifkad.org/event/ifkad-2019/
L2  - https://www.ifkad.org/event/ifkad-2019/
N2  - Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.
ER  -

ŠVECOVÁ, Jana. Consumer knowledge and young consumer purchase behaviour towards remanufactured products. Online. In Schiuma, G., Demartini, P. and Yan, M-R. \textit{Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth}. Matera, Italy: IKAM, University of Basilicata, 2019, p.~617-629. ISBN~978-88-96687-12-3.

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