Consumer knowledge and young consumer purchase behaviour
towards remanufactured products

ŠVECOVÁ, Jana. Consumer knowledge and young consumer purchase behaviour towards remanufactured products. Online. In Schiuma, G., Demartini, P. and Yan, M-R. Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth. Matera, Italy: IKAM, University of Basilicata, 2019, p. 617-629. ISBN 978-88-96687-12-3.

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TY  - JOUR
ID  - 1557602
AU  - Švecová, Jana
PY  - 2019
TI  - Consumer knowledge and young consumer purchase behaviour towards remanufactured products
PB  - IKAM, University of Basilicata
CY  - Matera, Italy
SN  - 9788896687123
KW  - circular economy
KW  - reverse flows
KW  - knowledge sharing in the supply chain
KW  - empirical research
KW  - secondary data
UR  - https://www.ifkad.org/event/ifkad-2019/
L2  - https://www.ifkad.org/event/ifkad-2019/
N2  - Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.
ER  -

Basic information
Original name	Consumer knowledge and young consumer purchase behaviour towards remanufactured products
Authors	ŠVECOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution).
Edition	Matera, Italy, Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth, p. 617-629, 13 pp. 2019.
Publisher	IKAM, University of Basilicata

Other information
Original language	English
Type of outcome	Proceedings paper
Field of Study	50204 Business and management
Country of publisher	Italy
Confidentiality degree	is not subject to a state or trade secret
Publication form	electronic version available online
WWW	URL
RIV identification code	RIV/00216224:14560/19:00110694
Organization unit	Faculty of Economics and Administration
ISBN	978-88-96687-12-3
ISSN	2280-787X
Keywords in English	circular economy; reverse flows; knowledge sharing in the supply chain; empirical research; secondary data
Tags	International impact, Reviewed
Changed by	Changed by: Mgr. Pavel Sedláček, učo 23217. Changed: 11/5/2020 14:01.

Abstract

Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.

Links
776577, interní kód MU	Name: Resource-efficient Circular Product-Service Systems (Acronym: ReCiPSS)
776577, interní kód MU	Investor: European Union, Leadership in enabling and industrial technologies (LEIT) (Industrial Leadership)

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Consumer knowledge and young consumer purchase behaviour towards remanufactured products

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