For most of its history, Yugoslavism has been conceptualized as a national-integrational and/or state-building ideology. With the demise of the SFRJ and the Milošević regime’s “abduction” of the Yugoslav name, Yugoslavism lost its privileged position on the marketplace of ideas and became an ideological specter haunting the minds of post-Yugoslav nationalist elites. However, what seemed to be a historically compromised idea at the end of the 20th century appears to be alive and kicking from the perspective of 2019. The aim of this paper is to present some of the reconceptualizations of Yugoslavism put forth over the past two decades by scholars and journalists such as Mitja Velikonja, Vjekoslav Perica, Tanja Petrović, Viktor Ivančić and Dragan Markovina. Particular attention will be paid to the new incarnation of Yugoslavism as a subversive strategy and alternative to the dominant nationalist discourse in Post-Yugoslavia and to the related vision of a common cultural space as a vehicle of reconciliation between mutually antagonistic societies.