SCHMIDT, Dennis, Alexander ZURECK, Stefanie GRADETZKI and Gennadij SEEL. Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers. Financial Assets and Investing. Brno, Czech Republic: Masaryk University, 2019, vol. 10, No 1, p. 25-39. ISSN 1804-5081. Available from: https://dx.doi.org/10.5817/FAI2019-1-2.
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Basic information
Original name Analyzing the Emotional Bondage of Serial Fans and Business Decisions on Series Extension in the Context of Impact on the Stock Price of the Providers
Authors SCHMIDT, Dennis (276 Germany, belonging to the institution), Alexander ZURECK (276 Germany), Stefanie GRADETZKI (276 Germany) and Gennadij SEEL (276 Germany, belonging to the institution).
Edition Financial Assets and Investing, Brno, Czech Republic, Masaryk University, 2019, 1804-5081.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50206 Finance
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14560/19:00111776
Organization unit Faculty of Economics and Administration
Doi http://dx.doi.org/10.5817/FAI2019-1-2
Keywords in English quality-TV; movie business; streaming; behavioral finance; priming
Tags International impact, Reviewed
Changed by Changed by: Mgr. Pavlína Kurková, učo 368752. Changed: 22/1/2024 11:09.
Abstract
In this study, series are understood as a commodity, which has a great similarity to movies. The film industry has been described and analyzed in numerous studies so far. It offers a multitude of interesting problems for economic consideration and high availability of data. Films and series have some similarities. Both are produced and partially marketed by the same companies. The study results show that extending a series leads to a change in investors' investment behavior in relation to the stock of the provider. The uniqueness of the series and films together leads us to believe that investors are more likely to respond to uncertain large-scale projects by reducing their shares. This assumption was further supported by the generally limited ability of the market to properly estimate projects from the film industry in advance.
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