One Team.Different Expertise. Preparing Students For Real Life
Through Case Studies in Marketing, Corporate Law and Unfair
Competition.Team, Motivation, Sharing, Support, Training and
Development. Added Value for Students.

k 2019

One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students.

KALLUS, Hana, Jarmila POKORNÁ, Eva VEČERKOVÁ and Eva TOMÁŠKOVÁ

Basic information

Original name

Name in Czech

Jeden tým, rozdílná expertiza.Příprava studentů na praxi prostřednictvím případových studií z marketingu, korporátního práva a nekalé soutěže v angličtině.

Authors

KALLUS, Hana (203 Czech Republic, guarantor, belonging to the institution), Jarmila POKORNÁ (203 Czech Republic, belonging to the institution), Eva VEČERKOVÁ (203 Czech Republic, belonging to the institution) and Eva TOMÁŠKOVÁ (203 Czech Republic, belonging to the institution)

Edition

EULETA WORKSHOP 2019 KRAKÓW, JAGIELLONIAN UNIVERSITY, 2019

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

60200 6.2 Languages and Literature

Country of publisher

Poland

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14640/19:00111994

Organization unit

Language Centre

Keywords (in Czech)

případové studie; korporátní právo; marketing; nekalá soutěž; angličtina; praxe

Keywords in English

case studies; corporate law; unfair competition; marketing; English; real life

Abstract

V originále

One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition. Team, Motivation, Sharing, Support, Training and Development. Added Value for Students. In the workshop we will briefly describe the general concept of a new multidisciplinary course created by Czech teachers of marketing, corporate law, unfair competition and academic English, which was jointly taught at the Faculty of Law, Masaryk University, Czech Republic for the first time in 2018. The main aim of the course is to develop students’ legal and communicative competences, soft skills in English and creative thinking through solving case studies from Czech law. First, we will talk about our motivation and experience with creating a team of teachers, who developed materials and activities and delivered the course. Since the team was built on mutual trust and recognition, it was a learning experience in methodology, materials development, tasks development and gaining new expertise for all team members. Based on the needs analysis among the first time employers and law graduates, we have become aware that students need more practice in soft skills and communication during their studies. Students also ask for more opportunities to apply theory on specific real life cases in their majoring subjects, law, economics and marketing. Therefore, we will provide samples of activities used in the course with comments on their effectiveness. The effort to create a jointly taught course is in harmony with current trends of developing English for Academic Purposes (EAP) across disciplines, e.g. Dudle-Evans and St. John (1998), Jordan (1984, 1993 and 1996), Swales and Feak (2001). The multidisciplinary course thus enhances theoretical knowledge and its practical application on specific cases. Biodata: Jarmila Pokorná is a professor of business law, specializing in corporate law and unfair competition. Eva Večerková is an assistant professor of business law, specializing in unfair competition. Eva Tomášková is an assistant professor of marketing and economics. Hana Kallus is an assistant professor of legal English, her research areas are teacher - student motivation, intercultural communication and soft skills development in virtual settings; the use of technology in classrooms; persuasion in public speaking; negotiation and argumentation.

Citovat

KALLUS, Hana, Jarmila POKORNÁ, Eva VEČERKOVÁ and Eva TOMÁŠKOVÁ. One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students. In EULETA WORKSHOP 2019 KRAKÓW, JAGIELLONIAN UNIVERSITY. 2019.

@proceedings{1598317,
   author = {Kallus, Hana and Pokorná, Jarmila and Večerková, Eva and Tomášková, Eva},
   booktitle = {EULETA WORKSHOP 2019 KRAKÓW, JAGIELLONIAN UNIVERSITY},
   keywords = {case studies; corporate law; unfair competition; marketing; English; real life},
   language = {eng},
   title = {One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students.},
   year = {2019}
}

TY  - CONF
ID  - 1598317
AU  - Kallus, Hana - Pokorná, Jarmila - Večerková, Eva - Tomášková, Eva
PY  - 2019
TI  - One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students.
KW  - case studies
KW  - corporate law
KW  - unfair competition
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KW  - English
KW  - real life
N2  - One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition. Team, Motivation, Sharing, Support, Training and Development. Added Value for Students. In the workshop we will briefly describe the general concept of a new multidisciplinary course created by Czech teachers of marketing, corporate law, unfair competition and academic English, which was jointly taught at the Faculty of Law, Masaryk University, Czech Republic for the first time in 2018. The main aim of the course is to develop students’ legal and communicative competences, soft skills in English and creative thinking through solving case studies from Czech law. First, we will talk about our motivation and experience with creating a team of teachers, who developed materials and activities and delivered the course. Since the team was built on mutual trust and recognition, it was a learning experience in methodology, materials development, tasks development and gaining new expertise for all team members. Based on the needs analysis among the first time employers and law graduates, we have become aware that students need more practice in soft skills and communication during their studies. Students also ask for more opportunities to apply theory on specific real life cases in their majoring subjects, law, economics and marketing. Therefore, we will provide samples of activities used in the course with comments on their effectiveness. The effort to create a jointly taught course is in harmony with current trends of developing English for Academic Purposes (EAP) across disciplines, e.g. Dudle-Evans and St. John (1998), Jordan (1984, 1993 and 1996), Swales and Feak (2001). The multidisciplinary course thus enhances theoretical knowledge and its practical application on specific cases. Biodata: Jarmila Pokorná is a professor of business law, specializing in corporate law and unfair competition. Eva Večerková is an assistant professor of business law, specializing in unfair competition. Eva Tomášková is an assistant professor of marketing and economics. Hana Kallus is an assistant professor of legal English, her research areas are teacher - student motivation, intercultural communication and soft skills development in virtual settings; the use of technology in classrooms; persuasion in public speaking; negotiation and argumentation.
ER  -

KALLUS, Hana, Jarmila POKORNÁ, Eva VEČERKOVÁ and Eva TOMÁŠKOVÁ. One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students. In \textit{EULETA WORKSHOP 2019 KRAKÓW, JAGIELLONIAN UNIVERSITY}. 2019.

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