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@proceedings{1598317,
author = {Kallus, Hana and Pokorná, Jarmila and Večerková, Eva and Tomášková, Eva},
booktitle = {EULETA WORKSHOP 2019 KRAKÓW, JAGIELLONIAN UNIVERSITY},
keywords = {case studies; corporate law; unfair competition; marketing; English; real life},
language = {eng},
title = {One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students.},
year = {2019}
}
TY - CONF
ID - 1598317
AU - Kallus, Hana - Pokorná, Jarmila - Večerková, Eva - Tomášková, Eva
PY - 2019
TI - One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students.
KW - case studies
KW - corporate law
KW - unfair competition
KW - marketing
KW - English
KW - real life
N2 - One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition. Team, Motivation, Sharing, Support, Training and Development. Added Value for Students. In the workshop we will briefly describe the general concept of a new multidisciplinary course created by Czech teachers of marketing, corporate law, unfair competition and academic English, which was jointly taught at the Faculty of Law, Masaryk University, Czech Republic for the first time in 2018. The main aim of the course is to develop students’ legal and communicative competences, soft skills in English and creative thinking through solving case studies from Czech law. First, we will talk about our motivation and experience with creating a team of teachers, who developed materials and activities and delivered the course. Since the team was built on mutual trust and recognition, it was a learning experience in methodology, materials development, tasks development and gaining new expertise for all team members. Based on the needs analysis among the first time employers and law graduates, we have become aware that students need more practice in soft skills and communication during their studies. Students also ask for more opportunities to apply theory on specific real life cases in their majoring subjects, law, economics and marketing. Therefore, we will provide samples of activities used in the course with comments on their effectiveness. The effort to create a jointly taught course is in harmony with current trends of developing English for Academic Purposes (EAP) across disciplines, e.g. Dudle-Evans and St. John (1998), Jordan (1984, 1993 and 1996), Swales and Feak (2001). The multidisciplinary course thus enhances theoretical knowledge and its practical application on specific cases. Biodata: Jarmila Pokorná is a professor of business law, specializing in corporate law and unfair competition. Eva Večerková is an assistant professor of business law, specializing in unfair competition. Eva Tomášková is an assistant professor of marketing and economics. Hana Kallus is an assistant professor of legal English, her research areas are teacher - student motivation, intercultural communication and soft skills development in virtual settings; the use of technology in classrooms; persuasion in public speaking; negotiation and argumentation.
ER -
KALLUS, Hana, Jarmila POKORNÁ, Eva VEČERKOVÁ and Eva TOMÁŠKOVÁ. One Team.Different Expertise. Preparing Students For Real Life Through Case Studies in Marketing, Corporate Law and Unfair Competition.Team, Motivation, Sharing, Support, Training and Development. Added Value for Students. In \textit{EULETA WORKSHOP 2019 KRAKÓW, JAGIELLONIAN UNIVERSITY}. 2019.
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