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@proceedings{1606516,
author = {Eichler, Jan},
booktitle = {Current Trends in Linguistics: The Second International Wrocław - Brno PhD Linguistic Workshop, 22 November, Masaryk University, Brno, Czech Republic},
keywords = {Social media; hashtags; national identity; Twitter; Canadian studies},
language = {eng},
title = {#WeTheNorth : Hashtag as a Facilitator of National Identity on Twitter},
url = {https://anglistika.phil.muni.cz/aktualne/kalendar-akci/current-trends-in-linguistics?fbclid=IwAR2d-HqwUSuJ8jMUpNvXwXpeJ95KZMc-pURdxNnhVtp_mN7kwEX9im7KBIo},
year = {2019}
}
TY - CONF
ID - 1606516
AU - Eichler, Jan
PY - 2019
TI - #WeTheNorth : Hashtag as a Facilitator of National Identity on Twitter
KW - Social media
KW - hashtags
KW - national identity
KW - Twitter
KW - Canadian studies
UR - https://anglistika.phil.muni.cz/aktualne/kalendar-akci/current-trends-in-linguistics?fbclid=IwAR2d-HqwUSuJ8jMUpNvXwXpeJ95KZMc-pURdxNnhVtp_mN7kwEX9im7KBIo
L2 - https://anglistika.phil.muni.cz/aktualne/kalendar-akci/current-trends-in-linguistics?fbclid=IwAR2d-HqwUSuJ8jMUpNvXwXpeJ95KZMc-pURdxNnhVtp_mN7kwEX9im7KBIo
N2 - The practice of hashtagging has become a ubiquitous part of communication on social media. The body of research devoted to this phenomenon trying to delineate its functionality has grown over the last several years. For example, Zappavigna (2011) tackled with the potential of hashtags on Twitter to build ‘ambient affiliation’ and communal relationships between users, Page (2012) dealt with the role of hashtags in personal and professional branding and their employment to enhance one’s visibility, and Scott (2015) delved into pragmatic contribution of hashtags on social media. Taking #WeTheNorth as a case study, this paper explores the employment of hashtags on Twitter in negotiation of national identity. Being at first used as a promotional tool during a marketing campaign for the only Canadian team in the National Basketball Association (NBA) – the Toronto Raptors, the paper argues that #WeTheNorth has undergone a gradual functional shift which led to the fact that it was eventually embraced as a marker of Canadian identity with multiple offshoots serving a similar role.
ER -
EICHLER, Jan. \#{}WeTheNorth : Hashtag as a Facilitator of National Identity on Twitter. In \textit{Current Trends in Linguistics: The Second International Wrocław - Brno PhD Linguistic Workshop, 22 November, Masaryk University, Brno, Czech Republic}. 2019.
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