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@article{1617196,
author = {Fliegel, Michal and Kříž, Zdeněk},
article_location = {New Delhi},
article_number = {1},
doi = {http://dx.doi.org/10.1177/0009445519895615},
keywords = {China; America; soft power; conceptualisation; projection; indexes},
language = {eng},
issn = {0009-4455},
journal = {China Report},
title = {Beijing-Style Soft Power : A Different Conceptualisation to the American Coinage},
url = {https://journals.sagepub.com/doi/abs/10.1177/0009445519895615},
volume = {56},
year = {2020}
}
TY - JOUR
ID - 1617196
AU - Fliegel, Michal - Kříž, Zdeněk
PY - 2020
TI - Beijing-Style Soft Power : A Different Conceptualisation to the American Coinage
JF - China Report
VL - 56
IS - 1
SP - 1-18
EP - 1-18
PB - SAGE Publications
SN - 00094455
KW - China
KW - America
KW - soft power
KW - conceptualisation
KW - projection
KW - indexes
UR - https://journals.sagepub.com/doi/abs/10.1177/0009445519895615
L2 - https://journals.sagepub.com/doi/abs/10.1177/0009445519895615
N2 - This article examines China’s unique soft power conceptualisation, which differs from the American coinage. It contributes to the existing literature by demonstrating how soft power is theorised by Chinese academicians and policymakers in a distinct way. That means, according to China’s own tradition, predating the term. Unlike in America, where soft power is largely developed freely, in China, it is highly centralised. As a rising power, the People’s Republic initially concentrates on building domestic soft power, primarily through socialist culture and virtuous governance. These are in turn displayed to the outside world. Beijing uses multiple channels to tell the China story and has been setting up international platforms to portray itself as a responsible global actor. Several soft power indexes show that China holds a relatively positive image in Africa and South America. In Asia, views are mixed, while in Europe and North America, they remain low.
ER -
FLIEGEL, Michal and Zdeněk KŘÍŽ. Beijing-Style Soft Power : A Different Conceptualisation to the American Coinage. \textit{China Report}. New Delhi: SAGE Publications, 2020, vol.~56, No~1, p.~1-18. ISSN~0009-4455. Available from: https://dx.doi.org/10.1177/0009445519895615.
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