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KUNC, Josef, Vlastimil REICHEL and Markéta NOVOTNÁ. Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic. International Journal of Retail & Distribution Management. Emerald Group Publishing Ltd., 2020, vol. 48, No 9, p. 985-1002. ISSN 0959-0552. doi:10.1108/IJRDM-04-2019-0130.
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Basic information
Original name Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic
Authors KUNC, Josef (203 Czech Republic, guarantor, belonging to the institution), Vlastimil REICHEL (203 Czech Republic, belonging to the institution) and Markéta NOVOTNÁ (203 Czech Republic, belonging to the institution).
Edition International Journal of Retail & Distribution Management, Emerald Group Publishing Ltd. 2020, 0959-0552.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher United Kingdom of Great Britain and Northern Ireland
Confidentiality degree is not subject to a state or trade secret
WWW URL
Impact factor Impact factor: 3.771
RIV identification code RIV/00216224:14560/20:00115339
Organization unit Faculty of Economics and Administration
Doi http://dx.doi.org/10.1108/IJRDM-04-2019-0130
UT WoS 000525212500001
Keywords in English Shopping centres; Management; Consumers’ behaviour; Frequency patterns; Regression analysis; Central Europe; Czech Republic
Tags International impact, Reviewed
Changed by Changed by: Mgr. Daniela Marcollová, učo 111148. Changed: 31/3/2021 13:25.
Abstract
Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.
Links
MUNI/A/0880/2019, internal MU codeName: Regulácie na trhu práce a trhu nehnuteľností a dynamika šedej ekonomiky v priebehu hospodárskeho cyklu
Investor: Masaryk University, Grant Agency of Masaryk University, Category A
MUNI/A/1044/2018, internal MU codeName: Role veřejného a soukromého sektoru v rozvoji území
Investor: Masaryk University, Grant Agency of Masaryk University, Category A
Displayed: 27/10/2021 23:58