Modelling Frequency of Visits to the Shopping Centres as a Part
of Consumer´s Preferences: Case Study from the Czech Republic

J 2020

Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic

KUNC, Josef, Vlastimil REICHEL and Markéta NOVOTNÁ

Basic information

Original name

Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic

Authors

KUNC, Josef (203 Czech Republic, guarantor, belonging to the institution), Vlastimil REICHEL (203 Czech Republic, belonging to the institution) and Markéta NOVOTNÁ (203 Czech Republic, belonging to the institution)

Edition

International Journal of Retail & Distribution Management, Emerald Group Publishing Ltd. 2020, 0959-0552

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Impact factor

Impact factor: 3.771

RIV identification code

RIV/00216224:14560/20:00115339

Organization unit

Faculty of Economics and Administration

DOI

http://dx.doi.org/10.1108/IJRDM-04-2019-0130

UT WoS

000525212500001

Keywords in English

Shopping centres; Management; Consumers’ behaviour; Frequency patterns; Regression analysis; Central Europe; Czech Republic

Abstract

V originále

Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.

Links

MUNI/A/0880/2019, interní kód MU

Name: Regulácie na trhu práce a trhu nehnuteľností a dynamika šedej ekonomiky v priebehu hospodárskeho cyklu

Investor: Masaryk University, Category A

MUNI/A/1044/2018, interní kód MU

Name: Role veřejného a soukromého sektoru v rozvoji území

Investor: Masaryk University, Category A

Files attached

10-1108_IJRDM-04-2019-0130.pdf

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Citovat

KUNC, Josef, Vlastimil REICHEL and Markéta NOVOTNÁ. Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic. International Journal of Retail & Distribution Management. Emerald Group Publishing Ltd., 2020, vol. 48, No 9, p. 985-1002. ISSN 0959-0552. Available from: https://dx.doi.org/10.1108/IJRDM-04-2019-0130.

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   language = {eng},
   issn = {0959-0552},
   journal = {International Journal of Retail & Distribution Management},
   title = {Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic},
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   year = {2020}
}

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PB  - Emerald Group Publishing Ltd.
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KW  - Consumers’ behaviour
KW  - Frequency patterns
KW  - Regression analysis
KW  - Central Europe
KW  - Czech Republic
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N2  - Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.
ER  -

KUNC, Josef, Vlastimil REICHEL and Markéta NOVOTNÁ. Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic. \textit{International Journal of Retail \&{} Distribution Management}. Emerald Group Publishing Ltd., 2020, vol.~48, No~9, p.~985-1002. ISSN~0959-0552. Available from: https://dx.doi.org/10.1108/IJRDM-04-2019-0130.

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