Information behavior or learning behavior? Empirical experience with web analytics

ČERNÝ, Michal. Information behavior or learning behavior? Empirical experience with web analytics. In Information interactions 2019. 2019.

Basic information

• Original name: Information behavior or learning behavior? Empirical experience with web analytics
• Authors: ČERNÝ, Michal (203 Czech Republic, guarantor, belonging to the institution).
• Edition: Information interactions 2019, 2019.

Other information

• Original language: English
• Type of outcome: Presentations at conferences
• Field of Study: 50301 Education, general; including training, pedagogy, didactics [and education systems]
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• RIV identification code: RIV/00216224:14210/19:00108424
• Organization unit: Faculty of Arts
• Keywords in English: library; environment; educational environment; pragmatism; learning librarian
• Tags: International impact, Reviewed

Abstract

Research of the environment comes to the forefront of various scientific disciplines of information science, informatics, pedagogy, marketing etc. Thanks to the work of George Lakoff and Marc Johnson, however, the whole theme gets a deeper and more significant framework - the environment is something that affects the whole thought structure of an individual, changing the structure of knowledge, base categories, but also the way of information and cognitive behavior. With the advent and development of online courses, this topic becomes even more interesting in that it can be interestingly measured and analyzed. Our research does not focus on data from learning management systems, which are detailed but basically very artificial, but from common web pages, which they compose as textbooks. Our research seeks to be as close as possible to the "natural environment". In the research of students' learning behavior in online courses, we work with a large amount of data that is not usually easily interpreted - time spent on the site, number of visits, page navigation, site interaction, work with heatmaps, etc. All this data is obtained through Google Analytics and Smartlook (a system similar to Hotjar). In addition, we are able to interpret data based on test results, ROPOTs and other feedback sources. Our research thus combines information behavior analysis and web analytics as a domain connected with information science and the possibility of analysis of study behavior, which is a topic of fundamental pedagogy, in a relatively unique way. It turns out that the combination of these two disciplines can have interesting impacts both on primary research (ie creating models of how online courses are studied at all and what is the impact of environment, content or design on the educational process), or in the field of direct implementation in the field of information architecture change, course content, etc.

Links

• TL02000040, research and development project: Name: Platforma pro transfer znalostí: informační gramotnost pro středoškoláky v otevřeném mash-up virtuálním učebním prostředí (Acronym: TIGUP)

Investor: Technology Agency of the Czech Republic