When Facebook Is (Not) Enough : Hybridity in the Media and
Political Strategies of Leftist Youth Organisations

C 2020

When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

MACKOVÁ, Alena, Sam MEJIAS and Jakub MACEK

Basic information

Original name

When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations

Authors

MACKOVÁ, Alena (203 Czech Republic, guarantor, belonging to the institution), Sam MEJIAS and Jakub MACEK (203 Czech Republic, belonging to the institution)

Edition

Cham, Youth Active Citizenship in Europe : Ethnographies of Participation, p. 159-187, 29 pp. 2020

Publisher

Palgrave Macmillan

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50802 Media and socio-cultural communication

Country of publisher

Switzerland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

URL

RIV identification code

RIV/00216224:14230/20:00115575

Organization unit

Faculty of Social Studies

ISBN

978-3-030-35793-1

DOI

http://dx.doi.org/10.1007/978-3-030-35794-8_6

Keywords in English

youth; participation; hybrid meda; new media; citizenship; communication; activism

Abstract

V originále

The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.

Links

649538, interní kód MU

Name: CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions (Acronym: CATCH-EyoU)

Investor: European Union, CATCH-EyoU - Constructing Active Citizenship with European Youth: Policies, practices, challenges and solutions, Europe in a changing world - inclusive, innovative and reflective Societies (Societal Challenges)

Files attached

When_Facebook_Is_Not_Enough.pdf

Request the author's version of the file

Citovat

MACKOVÁ, Alena, Sam MEJIAS and Jakub MACEK. When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations. In Shakuntala Banaji , Sam Mejias (eds.). Youth Active Citizenship in Europe : Ethnographies of Participation. Cham: Palgrave Macmillan, 2020, p. 159-187. ISBN 978-3-030-35793-1. Available from: https://dx.doi.org/10.1007/978-3-030-35794-8_6.

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   doi = {http://dx.doi.org/10.1007/978-3-030-35794-8_6},
   editor = {Shakuntala Banaji , Sam Mejias (eds.)},
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N2  - The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.
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MACKOVÁ, Alena, Sam MEJIAS and Jakub MACEK. When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations. In Shakuntala Banaji , Sam Mejias (eds.). \textit{Youth Active Citizenship in Europe : Ethnographies of Participation}. Cham: Palgrave Macmillan, 2020, p.~159-187. ISBN~978-3-030-35793-1. Available from: https://dx.doi.org/10.1007/978-3-030-35794-8\_{}6.

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