Uses Genres and Media Ensembles : A Conceptual Roadmap for
Research of Convergent Audiences

C 2020

Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences

MACEK, Jakub

Basic information

Original name

Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences

Authors

MACEK, Jakub (203 Czech Republic, guarantor, belonging to the institution)

Edition

Cham, Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective, p. 245-258, 14 pp. Springer Series in Media Industries, 2020

Publisher

Springer Open

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50802 Media and socio-cultural communication

Country of publisher

Switzerland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

chapter - open access

RIV identification code

RIV/00216224:14230/20:00114841

Organization unit

Faculty of Social Studies

ISBN

978-3-030-44849-3

DOI

http://dx.doi.org/10.1007/978-3-030-44850-9_14

Keywords in English

audience research; convergence; audiovisual media; use genres; media ensembles; small media markets

Abstract

V originále

This chapter tackles one of the main methodological and conceptual challenges to current audience research: fragmentation of viewers’ practices of reception. The use of digital and networked media and the consequent multiplication of screens, distribution channels and content sources have further complicated the notion of “watching television” and, along with that, academic and applied audience research. The chapter reintroduces Maria Bakardjieva’s concept of uses genres and connects it with the concept of media ensemble, suggesting that for research on the domestic consumption of films and TV series, the application of these concepts in qualitative (ethnographic) research and in audience surveys comes with strong advantages. Firstly, the concepts help to identify distinct types of consumption practices linked with specific technological objects, with specific audiovisual content and with typical everyday situations, and they enable us to analyze consumption explicitly within the contexts of the spatiotemporal and social organization of everyday life. Secondly, in cases of small- and peripheral-market audiences, the concepts enable us to identify specifics in audiences’ practices linked with the characteristics of these markets (e.g., with localized and non-localized content, with domestic and global production, etc.). And thirdly, the concepts explicitly acknowledge power both involved in and shaping the analyzed practices by emphasizing the “generative process of technology,” i.e., the transformative role of users’ practices in shaping technological and economic systems.

Links

TL01000306, research and development project

Name: Výzkum dopadu stávající legislativy a strategie Evropské komise pro jednotný digitální trh (DSM) na český audiovizuální průmysl: evaluace (autorsko)právního systému a příprava kulturní politiky v rámci DSM

Investor: Technology Agency of the Czech Republic

Files attached

Macek2020_Chapter_UsesGenresAndMediaEnsemblesACo.pdf

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Citovat

MACEK, Jakub. Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences. Online. In Szczepanik, Petr; Pavel Zahrádka; Jakub Macek; Paul Stepan. Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective. Cham: Springer Open, 2020, p. 245-258. Springer Series in Media Industries. ISBN 978-3-030-44849-3. Available from: https://dx.doi.org/10.1007/978-3-030-44850-9_14.

@inbook{1656536,
   author = {Macek, Jakub},
   address = {Cham},
   booktitle = {Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective},
   doi = {http://dx.doi.org/10.1007/978-3-030-44850-9_14},
   editor = {Szczepanik, Petr; Pavel Zahrádka; Jakub Macek; Paul Stepan},
   keywords = {audience research; convergence; audiovisual media; use genres; media ensembles; small media markets},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Cham},
   isbn = {978-3-030-44849-3},
   pages = {245-258},
   publisher = {Springer Open},
   title = {Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences},
   url = {https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14},
   year = {2020}
}

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ID  - 1656536
AU  - Macek, Jakub
PY  - 2020
TI  - Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences
VL  - Springer Series in Media Industries
PB  - Springer Open
CY  - Cham
SN  - 9783030448493
KW  - audience research
KW  - convergence
KW  - audiovisual media
KW  - use genres
KW  - media ensembles
KW  - small media markets
UR  - https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14
L2  - https://link.springer.com/chapter/10.1007/978-3-030-44850-9_14
N2  - This chapter tackles one of the main methodological and conceptual challenges to current audience research: fragmentation of viewers’ practices of reception. The use of digital and networked media and the consequent multiplication of screens, distribution channels and content sources have further complicated the notion of “watching television” and, along with that, academic and applied audience research. The chapter reintroduces Maria Bakardjieva’s concept of uses genres and connects it with the concept of media ensemble, suggesting that for research on the domestic consumption of films and TV series, the application of these concepts in qualitative (ethnographic) research and in audience surveys comes with strong advantages. Firstly, the concepts help to identify distinct types of consumption practices linked with specific technological objects, with specific audiovisual content and with typical everyday situations, and they enable us to analyze consumption explicitly within the contexts of the spatiotemporal and social organization of everyday life. Secondly, in cases of small- and peripheral-market audiences, the concepts enable us to identify specifics in audiences’ practices linked with the characteristics of these markets (e.g., with localized and non-localized content, with domestic and global production, etc.). And thirdly, the concepts explicitly acknowledge power both involved in and shaping the analyzed practices by emphasizing the “generative process of technology,” i.e., the transformative role of users’ practices in shaping technological and economic systems.
ER  -

MACEK, Jakub. Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences. Online. In Szczepanik, Petr; Pavel Zahrádka; Jakub Macek; Paul Stepan. \textit{Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective}. Cham: Springer Open, 2020, p.~245-258. Springer Series in Media Industries. ISBN~978-3-030-44849-3. Available from: https://dx.doi.org/10.1007/978-3-030-44850-9\_{}14.

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