B 2020

Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective

SZCZEPANIK, Petr, Pavel ZAHRÁDKA, Jakub MACEK and Paul STEPAN

Basic information

Original name

Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective

Authors

SZCZEPANIK, Petr, Pavel ZAHRÁDKA, Jakub MACEK and Paul STEPAN

Edition

Cham, 302 pp. Springer Series in Media Industries, 2020

Publisher

Springer Open

Other information

Language

English

Type of outcome

Odborná kniha

Field of Study

50802 Media and socio-cultural communication

Country of publisher

Switzerland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

Faculty of Social Studies

ISBN

978-3-030-44850-9

Tags

International impact, Reviewed
Změněno: 20/5/2020 14:40, doc. Mgr. Jakub Macek, Ph.D.

Abstract

V originále

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.